🔎 Beginner’s Guide to Search Advertising — Part 1 Share Link
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🔎 Beginner’s Guide to Search Advertising — Part 1 How Meta, Google, Ray-Ban Smart Glasses, WhatsApp and AI Could Shape the Future of Digital Advertising The big idea: When I invest in technology companies, I don’t just look at how many phones they sell, how many people use their apps, or how impressive their AI models are. I also want to understand how these companies turn attention into advertising revenue. Think about it. A person searches for a new pair of running shoes on Google, watches a product video on Facebook, messages a shop on WhatsApp, and asks an AI assistant which shoes offer the best value. These activities could all create opportunities for businesses to advertise, attract customers and make sales. That is why I find digital advertising an important business model for begi