Lotus Recharged: Why Focus 2030 Could Put the Brand Back on Investors’ Radar
@Silverthehorse：
A globally recognised performance-car name, with a strategic stakeholder in Geely (“The Group”), support and a more practical hybrid-and-EV strategy are giving Lotus a clearer route towards scale and profitability. Lotus Technology Inc. is entering an important new phase. The company is taking 78 years of British sports-car heritage and combining it with The Group’s ecosystem, manufacturing scale and supply-chain capabilities to build a modern global luxury-performance business. The centrepiece of this transformation is Focus 2030, a four-year plan aimed at broadening Lotus’s product range, improving cost efficiency, expanding into more international markets and moving the business towards sustainable profitability. For investors, the attraction is that Lotus is not trying to create a bran
