I prefer top down investing as a good company also needs the right economic conditions, policies and macroeconomic factors to survive and perform well. So, I look at macro then sectors, with a focus beyond just the current cycle but also longer term if I wish to invest for a longer horizon such as IT and AI sectors. For such sectors, if the macro are not conducive but I think they will grow in the longer term, I would seize the opportunity to invest in them if the price drop like tech companies during the rate hike years. I generally pick ETFs as it reduces the risk for a busy investor like me who may not want to keep studying the company on a regular basis and reduces the risk for me if I choose to invest for the medium to longer term. I might couple with bottom up investing once I identify the sector and study individual companies if I want to arrow down to a single stock or company to invest. Bargain hunting good companies also need to be able to identify time to take profit.