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Unclequek
Unclequek
·
2021-04-17
Any good suggestions
Buy a house or stocks? This is how American residents currently view it
2021年,美国家庭更加青睐房地产。
Buy a house or stocks? This is how American residents currently view it
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Unclequek
Unclequek
·
2021-04-17
This news any suggestions
Apple Spring Event Preview: What New Products Will Be Showcased at This Year's "Tech Spring Festival Gala"?
苹果春季发布会定档 北京时间4月21日凌晨1点。
Apple Spring Event Preview: What New Products Will Be Showcased at This Year's "Tech Spring Festival Gala"?
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Unclequek
Unclequek
·
2021-04-16
Verygood
JPMorgan Chase will issue $13 billion in bonds, setting a new record for the largest bank bond issuance.
金融界网4月15日消息,摩根大通将发行130亿美元的债券,从而创下银行发债历史最大规模。一位知情者表示,此次发债将分五部分进行,其中期限最长的是31年期债券,预计收益率将比美国国债高出107个基点。 此次发债的一天前,摩根大通公布了强劲的第一季度业绩。据知情人士透露,此次发行的认购金额达到约260亿美元。包括今天的发行在内,摩根大通今年已在投资级美元债券市场募集了220亿美元,超过其他任何美国的主要银行。
JPMorgan Chase will issue $13 billion in bonds, setting a new record for the largest bank bond issuance.
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Unclequek
Unclequek
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2021-04-14
Verygood
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Unclequek
Unclequek
·
2021-04-13
Verygood
Ctrip's Hong Kong secondary listing met with a lukewarm reception despite low pricing and lukewarm subscription negotiations.
一度活在传言中的携程回港二次上市,终于靴子落地。 不过,最新消息显示,携程回港的上市指导价或比前市场预计的333港元/股更低,至268港元。 在打新阶段,携程与彼时快手、百度以及哔哩哔哩的火热认购形成
Ctrip's Hong Kong secondary listing met with a lukewarm reception despite low pricing and lukewarm subscription negotiations.
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Unclequek
Unclequek
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2021-04-13
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Unclequek
Unclequek
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2021-04-12
Whose problem
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Unclequek
Unclequek
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2021-04-12
This is something
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Unclequek
Unclequek
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2021-04-11
Very good
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Unclequek
Unclequek
·
2021-04-09
Verygood
Ctrip, which is going public in Hong Kong for the second time, really knows how to play!
如果要评选2020年最拼的企业家,携程的梁建章肯定能入围。 随手列出一些梁建章的日程: 一个月跋涉6省25市9000多公里;一天要切换20个场景;直播前要考察直播后要复盘、还得管公司的大小事务每天连轴
Ctrip, which is going public in Hong Kong for the second time, really knows how to play!
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This is how American residents currently view it","url":"https://stock-news.laohu8.com/highlight/detail?id=2128537854","media":"格隆汇","summary":"2021年,美国家庭更加青睐房地产。","content":"<p>The significant increase in household savings due to the impact of the pandemic is almost a common problem facing the world. Besides consumption, how can we make reasonable investment plans? This report from the New York Fed might give me some clues. Some U.S. real estate data slowed in the first quarter of this year, but from a micro perspective, we might as well be optimistic.</p><p><b>text</b></p><p><b>Housing is the largest asset owned by most households and the main means of wealth accumulation, especially for the middle class.</b>。 However, our understanding of how families view and compare real estate and financial investments is limited, partly because their differences exceed common risk and return standards. On the one hand, housing is an important source of household leverage, and it is also a reliable tool for preserving savings. Owner-occupied residences can also provide stability and effective hedging against rising housing costs. On the other hand, housing is far less liquid than financial assets and requires more time to manage.</p><p>In this article, we use data from the recently released SCE Housing Survey to answer several related questions about how households view real estate: Do households view housing as a good investment option compared to financial assets such as stocks? Do different groups have different preferences for housing investment? What factors do families consider when choosing between the housing market and the stock market?</p><p><h3><b>Design of survey data</b></h3>The SCE Housing Survey recently launched a new survey that targets households' preferences for real estate and the stock market and the reasons behind them. In the survey, respondents will imagine themselves giving financial advice to a local couple in their 30s: buy a house or buy stocks. The couple has just received a gift that could fully cover the down payment on their home. There are two scenarios for the question: one is to ask the young couple whether they should buy their own home or invest in the stock market, and the other is to assume that the couple already owns a home and whether they should invest in rental real estate or stocks.</p><p>Each respondent randomly answered one of the above questions. After giving a suggestion, respondents were asked to choose a reason for making the suggestion from a range of factors, including higher stock returns, less volatile real estate returns, whether it was a reliable savings preservation tool, or they could provide their own reasons. This survey was conducted in February 2020 (primarily prior to the COVID-19 outbreak in the United States), October 2020, and February 2021, and the results are reported below:</p><p><h3><b>Housing is a good investment</b></h3>The table below lists the distribution of results from real estate and stock market financial advice at different stages. Generally speaking,<b>Compared with the stock market, families generally believe that housing is a good investment</b>。 When asked whether to invest in rental real estate or the stock market, more than 50% of the surveyed families recommended housing. When choosing between first-time homebuyers and stocks, more than 90% of respondents chose housing, indicating a stronger preference for housing.</p><p>An interesting finding is that,<b>People's preference for real estate declined in October 2020, but returned to pre-pandemic levels in February 2021.</b>。 By examining the reasons for these choices, we found that this shift from real estate preferences in October 2020 was not driven by lower house price expectations, but reflected other reasons. For example, investors are more concerned about the risk of vacant rental properties. Regarding the purchase of owner-occupied homes, respondents were less concerned about the stability provided by owner-occupied homes after the outbreak of the pandemic. This may be due to concerns that the inability to pay mortgages will shorten the period of time they will live in their current homes.</p><p><img src=\"https://static.tigerbbs.com/7446f0bfef91d753b549564a8bb711bb\" tg-width=\"1080\" tg-height=\"832\" referrerpolicy=\"no-referrer\"></p><p><img src=\"https://static.tigerbbs.com/847eb2c2296ba22d4e737a7120244700\" tg-width=\"1080\" tg-height=\"681\" referrerpolicy=\"no-referrer\"></p><p><h3><b>What are the differences in how different groups view real estate investment?</b></h3>Next, we examined the differences in perceptions of real estate investment among different groups.<b>Two important factors affecting questionnaire responses were gender and education</b>。 In this analysis, we focus on the comparison between rental housing and stocks. The next chart shows,<b>Women and non-college graduates prefer housing more than others</b>。</p><p>Part of the explanation for the gender difference is that in our sample, men are more willing to take risks and invest in the stock market than women, because stock market returns are more volatile. Regarding the education gap, college graduates tend to believe that the stock market offers higher returns than the housing market, and cite \"time-consuming management of rental properties\" as one of the reasons for choosing the stock market.</p><p>We also noted that in the October 2020 survey, these gender and education gaps narrowed significantly as women and non-college graduates temporarily reduced their preferences for real estate. In future research, we intend to examine the factors behind the gender and education gaps, and why they temporarily reduced their preference for the housing market during the pandemic.</p><p><img src=\"https://static.tigerbbs.com/6f2d9bb4a87ab766c9b9efd11c4e9187\" tg-width=\"500\" tg-height=\"435\" referrerpolicy=\"no-referrer\"></p><p><h3><b>Reasons for choosing housing</b></h3>When discussing reasons for choosing housing, the chart below shows the percentage of respondents who recommended choosing to buy their first home rather than investing in the stock market. Respondents can choose multiple reasons. As you can see, the selection ratio for each reason is quite reasonable. \"An ideal and stable living environment\" and \"relatively low price fluctuations\" are the most common reasons. Compared to the answers in 2020,<b>In 2021, more respondents chose higher housing returns and lower volatility for two reasons.</b>However, fewer respondents chose other reasons, including saving on rent, stability, locking in housing costs, and effective savings methods.</p><p><img src=\"https://static.tigerbbs.com/7b5e4a78e93e5b919a8ccf14824ba5c6\" tg-width=\"500\" tg-height=\"432\" referrerpolicy=\"no-referrer\"></p><p><h3><b>conclusion</b></h3>Real estate is an important asset class for middle-class families. Surveys conducted before and during the pandemic indicate that investors perceive housing (including rental properties and owner-occupied residences) as a sound investment relative to the stock market. There are significant differences in housing preferences among different groups, with women and non-college graduates preferring housing more. Compared to before the pandemic, more families are now citing higher returns and lower volatility as reasons to enter the housing market.</p><p><i>This article is translated from a recent report by the New York Federal Reserve.</i><b><i>Do People View Housing as a Good Investment and Why?</i></b><i>》,Andrew Haughwout, Haoyang Liu, Dean Parker, and Xiaohan Zhang</i></p>","source":"gelonghui_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Buy a house or stocks? This is how American residents currently view it</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBuy a house or stocks? This is how American residents currently view it\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">格隆汇</strong><span class=\"h-time small\">2021-04-17 14:10</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The significant increase in household savings due to the impact of the pandemic is almost a common problem facing the world. Besides consumption, how can we make reasonable investment plans? This report from the New York Fed might give me some clues. Some U.S. real estate data slowed in the first quarter of this year, but from a micro perspective, we might as well be optimistic.</p><p><b>text</b></p><p><b>Housing is the largest asset owned by most households and the main means of wealth accumulation, especially for the middle class.</b>。 However, our understanding of how families view and compare real estate and financial investments is limited, partly because their differences exceed common risk and return standards. On the one hand, housing is an important source of household leverage, and it is also a reliable tool for preserving savings. Owner-occupied residences can also provide stability and effective hedging against rising housing costs. On the other hand, housing is far less liquid than financial assets and requires more time to manage.</p><p>In this article, we use data from the recently released SCE Housing Survey to answer several related questions about how households view real estate: Do households view housing as a good investment option compared to financial assets such as stocks? Do different groups have different preferences for housing investment? What factors do families consider when choosing between the housing market and the stock market?</p><p><h3><b>Design of survey data</b></h3>The SCE Housing Survey recently launched a new survey that targets households' preferences for real estate and the stock market and the reasons behind them. In the survey, respondents will imagine themselves giving financial advice to a local couple in their 30s: buy a house or buy stocks. The couple has just received a gift that could fully cover the down payment on their home. There are two scenarios for the question: one is to ask the young couple whether they should buy their own home or invest in the stock market, and the other is to assume that the couple already owns a home and whether they should invest in rental real estate or stocks.</p><p>Each respondent randomly answered one of the above questions. After giving a suggestion, respondents were asked to choose a reason for making the suggestion from a range of factors, including higher stock returns, less volatile real estate returns, whether it was a reliable savings preservation tool, or they could provide their own reasons. This survey was conducted in February 2020 (primarily prior to the COVID-19 outbreak in the United States), October 2020, and February 2021, and the results are reported below:</p><p><h3><b>Housing is a good investment</b></h3>The table below lists the distribution of results from real estate and stock market financial advice at different stages. Generally speaking,<b>Compared with the stock market, families generally believe that housing is a good investment</b>。 When asked whether to invest in rental real estate or the stock market, more than 50% of the surveyed families recommended housing. When choosing between first-time homebuyers and stocks, more than 90% of respondents chose housing, indicating a stronger preference for housing.</p><p>An interesting finding is that,<b>People's preference for real estate declined in October 2020, but returned to pre-pandemic levels in February 2021.</b>。 By examining the reasons for these choices, we found that this shift from real estate preferences in October 2020 was not driven by lower house price expectations, but reflected other reasons. For example, investors are more concerned about the risk of vacant rental properties. Regarding the purchase of owner-occupied homes, respondents were less concerned about the stability provided by owner-occupied homes after the outbreak of the pandemic. This may be due to concerns that the inability to pay mortgages will shorten the period of time they will live in their current homes.</p><p><img src=\"https://static.tigerbbs.com/7446f0bfef91d753b549564a8bb711bb\" tg-width=\"1080\" tg-height=\"832\" referrerpolicy=\"no-referrer\"></p><p><img src=\"https://static.tigerbbs.com/847eb2c2296ba22d4e737a7120244700\" tg-width=\"1080\" tg-height=\"681\" referrerpolicy=\"no-referrer\"></p><p><h3><b>What are the differences in how different groups view real estate investment?</b></h3>Next, we examined the differences in perceptions of real estate investment among different groups.<b>Two important factors affecting questionnaire responses were gender and education</b>。 In this analysis, we focus on the comparison between rental housing and stocks. The next chart shows,<b>Women and non-college graduates prefer housing more than others</b>。</p><p>Part of the explanation for the gender difference is that in our sample, men are more willing to take risks and invest in the stock market than women, because stock market returns are more volatile. Regarding the education gap, college graduates tend to believe that the stock market offers higher returns than the housing market, and cite \"time-consuming management of rental properties\" as one of the reasons for choosing the stock market.</p><p>We also noted that in the October 2020 survey, these gender and education gaps narrowed significantly as women and non-college graduates temporarily reduced their preferences for real estate. In future research, we intend to examine the factors behind the gender and education gaps, and why they temporarily reduced their preference for the housing market during the pandemic.</p><p><img src=\"https://static.tigerbbs.com/6f2d9bb4a87ab766c9b9efd11c4e9187\" tg-width=\"500\" tg-height=\"435\" referrerpolicy=\"no-referrer\"></p><p><h3><b>Reasons for choosing housing</b></h3>When discussing reasons for choosing housing, the chart below shows the percentage of respondents who recommended choosing to buy their first home rather than investing in the stock market. Respondents can choose multiple reasons. As you can see, the selection ratio for each reason is quite reasonable. \"An ideal and stable living environment\" and \"relatively low price fluctuations\" are the most common reasons. Compared to the answers in 2020,<b>In 2021, more respondents chose higher housing returns and lower volatility for two reasons.</b>However, fewer respondents chose other reasons, including saving on rent, stability, locking in housing costs, and effective savings methods.</p><p><img src=\"https://static.tigerbbs.com/7b5e4a78e93e5b919a8ccf14824ba5c6\" tg-width=\"500\" tg-height=\"432\" referrerpolicy=\"no-referrer\"></p><p><h3><b>conclusion</b></h3>Real estate is an important asset class for middle-class families. Surveys conducted before and during the pandemic indicate that investors perceive housing (including rental properties and owner-occupied residences) as a sound investment relative to the stock market. There are significant differences in housing preferences among different groups, with women and non-college graduates preferring housing more. Compared to before the pandemic, more families are now citing higher returns and lower volatility as reasons to enter the housing market.</p><p><i>This article is translated from a recent report by the New York Federal Reserve.</i><b><i>Do People View Housing as a Good Investment and Why?</i></b><i>》,Andrew Haughwout, Haoyang Liu, Dean Parker, and Xiaohan Zhang</i></p>\n<div class=\"bt-text\">\n\n\n<p> source:<a href=\"http://www.gelonghui.com/p/460858\">格隆汇</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/b88e2fdae8e5bd88881023c7c82026ea","relate_stocks":{"09979":"绿城管理控股"},"source_url":"http://www.gelonghui.com/p/460858","is_english":false,"share_image_url":"https://static.laohu8.com/6b8fa6424aebe95f6781d04ef17a1852","article_id":"2128537854","content_text":"疫情冲击下居民储蓄大幅增加几乎是全球面临的共同问题。除了消费外,如何合理进行投资布局?纽约联储的这篇报告可能给我一些线索。美国房地产的部分数据在今年第一季度有所放缓,但从微观层面来看,我们不妨乐观一点。\n正文\n住房是大多数家庭拥有的最大额资产,并且是财富积累的主要手段,对于中产阶级尤其如此。然而,对于家庭如何看待和比较房地产投资和金融投资我们了解很有限,这部分是因为它们的差异超出了常见的风险和收益标准。一方面,住房是家庭加杠杆的重要来源,同时也是可靠的储蓄保值工具。自住住宅还可以为住房成本上涨提供稳定性和有效对冲。另一方面,住房的流动性远低于金融资产,并且需要更多的时间来管理。\n在这篇文章中,我们使用来自刚刚发布的SCE住房调查的数据来回答有关家庭如何看待房地产的几个相关问题:与金融资产(例如股票)相比,家庭是否将住房视为一种良好的投资选择?不同人群是否对住房投资的偏好存在差异?家庭选择房市还是股市时会考虑哪些因素?\n调查数据的设计\nSCE住房调查中最近推出一项新调查,针对性调研住户对房地产和股市的偏好及背后的原因。在调查中,受访者将在假想自己为本地区一对30多岁的夫妇提供理财建议:买房子还是买股票,这对夫妇正好刚获得一笔可以足额支付购房预付款的馈赠资金。问题有两种场景:一种是问这对年轻夫妇是购买自住住宅还是投资于股票市场,另一种是假设这对夫妇已经拥有住房,他们是该投资租赁地产还是股票。\n每个受访者随机回答上述某一问题。在给出建议后,受访者还需从一系列因素中选择作出该项建议的理由,这些因素包括股票收益更高,房地产收益波动更小,是不是可靠的储蓄保值工具等,或者也可以提供自己的理由。这一调查分别在2020年2月(主要是在美国COVID-19爆发之前),2020年10月和2021年2月进行,结果报告如下:\n住房是一种很好的投资\n下表列出了不同阶段房市股市理财建议的结果分布情况。一般而言,与股市相比,家庭普遍认为住房是一种好的投资。当被问及是投资租赁房地产还是投资股市时,超过50%的调查家庭都推荐了住房。在首套住宅与股票的选择场景中,超过90%的受访者选择住房,对住房的偏好更为强烈。\n一个有趣的发现是,人们对房地产的偏好在2020年10月有所下降,到2021年2月又回到了疫情前的水平。通过考察这些选择的理由,我们发现2020年10月,这种从房地产偏好的转变并不是由较低的房价预期推动,而是反映了其他原因。例如,投资者更担心空置出租房屋的风险。对于购买自住住宅,疫情爆发后调查对象更少在意自住住宅提供的稳定性,这可能是因为担心无法支付抵押贷款导致在当前房屋中居住的期限会缩短。\n\n\n不同人群看待房地产投资有什么差异?\n接下来我们研究了不同人群对房地产投资的看法差异。影响问卷回答的两个重要因素是性别和教育。在这一分析中,我们将重点放在租赁住房与股票的比较上。下一张图表显示,女性和非大学毕业生比其他人更青睐住房。\n对于性别差异,部分解释是在我们的样本中,男性比女性更愿意承担风险,更愿意投资股市,因为股市的回报率波动性更大。对于教育差距,大学毕业生倾向于认为股市的回报高于住房市场,并将“管理租赁房产耗时”作为选择股市的理由之一。\n我们还注意到,在2020年10月的调查中,由于女性和非大学毕业生暂时降低对房地产的偏好,这些性别和教育方面的差距大大缩小。在未来的研究中,我们打算研究性别和教育差距背后的因素,以及为什么他们在疫情爆发期间暂时降低对房市的青睐。\n\n选择住房的原因\n谈到选择住房的原因,下图显示了受访者推荐选择购买首套住宅而不是投资股市的各个原因的比例。受访者可以选择多个原因。可以看到每个理由的选择比例都很合理。\"理想稳定的生活环境 \"和 \"房价波动较小 \"是最常见的原因。与2020年的回答相比,2021年有更多的调查对象选择了更高的住房回报、波动性较小这两个原因,而选择其他原因的调查对象则较少,包括例如节省租金、稳定、锁定住房成本、有效的储蓄手段等。\n\n结论\n房地产是中产阶级家庭的重要资产类别。疫情爆发前和期间进行的调查表明,相对于股票市场而言,投资者认为住房(包括租赁房产和自住住宅)是一项良好的投资。不同人群对住房的偏好存在重要差异,女性和非大学毕业生更偏好住房。与疫情爆发前相比,现在有更多的家庭将较高的回报和较低的波动性作为进入房市的理由。\n本文译自纽约联储近日发表的《Do People View Housing as a Good Investment and Why?》,Andrew Haughwout, Haoyang Liu, Dean Parker, and Xiaohan Zhang","news_type":1,"symbols_score_info":{"09979":0.9}},"isVote":1,"tweetType":1,"viewCount":4188,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":379905952,"gmtCreate":1618647756376,"gmtModify":1704713808012,"author":{"id":"3578974580733428","authorId":"3578974580733428","name":"Unclequek","avatar":"https://static.tigerbbs.com/211db907838451b68235ebb8c7794a6c","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578974580733428","idStr":"3578974580733428"},"themes":[],"title":"","htmlText":"This news any suggestions ","listText":"This news any suggestions ","text":"This news any suggestions","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/379905952","repostId":"1198410511","repostType":4,"repost":{"id":"1198410511","kind":"news","pubTimestamp":1618831731,"share":"https://ttm.financial/m/news/1198410511?lang=en_US&edition=fundamental","pubTime":"2021-04-19 19:28","market":"us","language":"zh","title":"Apple Spring Event Preview: What New Products Will Be Showcased at This Year's \"Tech Spring Festival Gala\"?","url":"https://stock-news.laohu8.com/highlight/detail?id=1198410511","media":"CSDN","summary":"苹果春季发布会定档 北京时间4月21日凌晨1点。","content":"<p>Spring is in full bloom, a beautiful time of year.<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The spring press conference came as a spring outing. Not long ago, Apple officially announced that its launch event will be held at 1 a.m. on April 21. On the eve of the event, we can learn about the new products that will be unveiled at this event through leakers from home and abroad.</p><p><img src=\"https://static.tigerbbs.com/1a0fece4554a9679bf8d9057401f3db0\" tg-width=\"1080\" tg-height=\"551\" referrerpolicy=\"no-referrer\"></p><p><img src=\"https://static.tigerbbs.com/00ed238724a9e65ebdd76ef29f452a26\" tg-width=\"107\" tg-height=\"38\" referrerpolicy=\"no-referrer\"></p><p><b>The new iPad Pro may feature A14X and Mini LED displays, leading to an overall price increase.</b></p><p>If this launch event is bound to release a new product, then the new iPad will definitely not be absent. Looking back at past Apple spring events, the iPad has almost always been the main focus, and I believe this year will be no exception.</p><p>Reports indicate that the design of this year's iPad Pro will not change significantly, and it will still use 11-inch and 12.9-inch displays.</p><p>In terms of performance, Apple actually used the A14 chip in the iPhone 12 series as early as last year. The A14 uses a 5nm chip process and features a 6-core CPU design, a 4-core GPU, and a 16-core NPU. Shortly after the iPhone 12 chip was launched, the fourth-generation iPad Air also adopted this chip. To date, the A14 can be considered Apple's most powerful chip to date.</p><p>At the upcoming launch event, if the new iPad Pro wants to surpass the past, it will inevitably bring an upgraded version of the chip. According to foreign media 9to5Mac, the application of the A14X chip has been found in the source code of iOS 14.5 Beta. Based on this, it is not difficult to guess that the new iPad Pro will be equipped with a brand new processor, or named A14X. It is understood that the performance of this processor is comparable to that of the M1 chip used in Macs in the second half of last year.</p><p>In addition, the 12.9-inch iPad Pro is expected to feature a new display, Mini LED. In response, Apple analyst Ming-Chi Kuo stated that the 12.9-inch iPad Pro using Mini LED will begin mass production in mid-to-late April 2021. Currently, Mini LED has been successfully installed in high-end 4K TVs. If this display is used in the iPad Pro, it will undoubtedly achieve higher contrast, brightness, color, and other performance improvements.</p><p>Unfortunately, according to foreign media outlet Nikkei Asia, the global chip shortage has led to delays in the delivery of some important components in iPads and MacBooks, which may also delay the release of new products.</p><p>However, the latest news indicates that Apple supplier Ennostar has significantly improved the yield of its mini-LED chips and is expected to expand its iPad Pro production later this month.</p><p>In addition, Apple will also enhance the iPad Pro's camera. According to foreign leaker Mr. White, its Apple Pencil accessory will also be upgraded, and the new Apple Pencil will have a smoother surface and a longer tip. In fact, based on the invitation to this press conference, many netizens speculated that it was drawn with Apple Pencil.</p><p><img src=\"https://static.tigerbbs.com/8803141b517340abf7055a8737544f53\" tg-width=\"600\" tg-height=\"749\" referrerpolicy=\"no-referrer\"></p><p>As for the pricing of the new iPad Pro, although no information has been revealed yet, it is not hard to imagine that the price of the iPad Pro will increase this year. There are two reasons. First, the new iPad Pro can support 5G networks; Secondly, the product is expected to be equipped with the more powerful A14X chip and a Mini LED display. However, the current global chip shortage problem is difficult to solve in the short term, so the increase in hardware costs is to be expected.</p><p><b>The newly upgraded iPad mini</b></p><p>If the A12 processor on the iPad mini in 2019 was a sign of sincerity, then continuing to use this chip on the iPad mini, which was released again at Apple's spring event in 2021, would be an absolute perfunctory gesture towards users.</p><p>Therefore, if a new iPad mini is unveiled at this launch event, the \"new\" aspect is likely to lie in upgrading its processor, with some speculating that it will most likely be equipped with the A14 Bionic chip.</p><p>However, relatively speaking, the design of the iPad mini has never been very attractive, and its huge bezels have led many users to complain that its screen-to-body ratio is too low. Many users also expressed that if the update were to be made, they would prefer Apple to increase the screen size without changing the actual size of the device.</p><p>According to foreign media reports, the new iPad mini may adopt a full-screen design, while the bezels will also be improved, changing from the original rounded design to a right-angled bezel design.</p><p><img src=\"https://static.tigerbbs.com/9c8edef74e050bcd251dccdc4c475ce3\" tg-width=\"109\" tg-height=\"40\" referrerpolicy=\"no-referrer\"></p><p><b>Will a MacBook equipped with Apple's self-developed chip appear this time?</b></p><p>At WWDC 2020, Apple announced that it would gradually phase out Mac computers within two years.<a href=\"https://laohu8.com/S/INTC\">Intel</a>The x86 processor platform was migrated to the Apple Silicon platform with the ARM64 architecture.</p><p>In the second half of last year, Apple changed its usual approach and held three launch events in three months. During this period, it also updated the specifications of the MacBook Air, MacBook Pro, and Mac mini computers. In order to accelerate the initial transition goals, Apple is expected to make further moves.</p><p>According to foreign media reports, Apple plans to launch a higher-end MacBook Pro and the latest iMac this year, while the Mac Pro desktop is expected to use Apple Silicon chips in 2022.</p><p>In addition, the MacBook Pro is expected to upgrade from a 13-inch design to a 14-inch one, along with a 16-inch design. Meanwhile, in addition to the 12.9-inch iPad Pro mentioned above that will feature a Mini LED display, there are reports that the new MacBook Pro will also abandon the long-standing LCD screen and switch to Mini LED. This choice was made because the application of Mini LEDs also helps improve battery performance.</p><p>The new MacBook Pro will also use the M2, the next version of the M1, or what is also known as the M1X chip. It is reported that the new Apple Silicon chip will have 12 cores, including 8 performance cores and 4 high-efficiency cores.</p><p>However, many leakers have indicated that the MacBook Pro and Air are expected to be released in the second half of the year, so if a Mac is seen at this spring launch event, it could be a new iMac.</p><p>Apple is reportedly developing a newly designed iMac with more screen space, a different body shape, and upgrades to Apple Silicon and other improved features. Apple is expected to adopt a similar approach to last year, starting with low-end iMacs and then gradually launching high-end models equipped with the M1X.</p><p>It's worth mentioning that not long ago, Apple announced the cessation of production of the iMac Pro, which can be interpreted as making way for the new iMac.</p><p><img src=\"https://static.tigerbbs.com/063945dbbd12be21c1cadd573cb82e8b\" tg-width=\"111\" tg-height=\"38\" referrerpolicy=\"no-referrer\"></p><p><b>Innovating, a HomePod with a screen is coming soon?</b></p><p>At its 2017 fall launch event, Apple released its first HomePod product. However, to everyone's surprise, just four years later, it faced the fate of \"while supplies last\". Last month, Apple officially announced the cessation of production.<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Regarding the HomePod speaker product, the company officially stated that it will continue to produce and focus on the HomePod mini launched last year.</p><p>Looking back at the birth and demise of the HomePod, as a product that Apple spent 5 years developing, it has a built-in A8 processor, a 6-microphone array, a 4-inch subwoofer, and a 7-speaker array at the bottom. Among similar products, it can be said to surpass other smart speakers on the market in terms of sound quality. However, the initial price of $349 deterred many people, and due to factors such as a lack of third-party ecosystem support and insufficient intelligence, Apple ultimately missed out on the market.</p><p>According to Bloomberg, Apple is currently developing two new HomePods, one of which, citing people familiar with Apple's plans, is related to the \"screen\".</p><p>A device called HomePod TV can run tvOS and output high-definition images to Apple TV. Another option is to build an iPad-sized screen into the HomePod using a robotic arm structure.</p><p>In fact, Apple had previously explored connecting an iPad-like screen to a robotic arm that could track the user and follow them at all times as they moved through the space they were in. This product will also feature a microphone and camera to enable video conferencing.</p><p><img src=\"https://static.tigerbbs.com/466bee4cc81b16871ed0275d4d0a5964\" tg-width=\"109\" tg-height=\"39\" referrerpolicy=\"no-referrer\"></p><p><b>Can the concept product AirTag become a reality this time?</b></p><p>An AirTag, as an item tracker, can be hung on certain items. When an item is lost, it can be found in a timely manner while offline or through iPhone location tracking. However, this technology has always remained a legend.</p><p>Its traces were first discovered in early April when Apple uploaded a video to its YouTube channel instructing users on how to use \"Find My iPhone,\" which showed traces of the AirTag.</p><p>Turning on Offline Search allows your iPhone and AirTag to be found even when they are not connected to Wi-Fi.</p><p><img src=\"https://static.tigerbbs.com/e029f34e065120da60bc25118ae2d182\" tg-width=\"928\" tg-height=\"576\" referrerpolicy=\"no-referrer\"></p><p>Unfortunately, the video has now been deleted. However, rumors persist that the technological foundation for AirTag will rely on features Apple recently added to its U1 ultra-wideband chip.</p><p>Meanwhile, Apple announced that iPhones will soon be able to track lost items using the built-in Find My app. The software is ready, how far can the hardware go?</p><p>Are you looking forward to the above new products?</p>","source":"lsy1578046468581","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Spring Event Preview: What New Products Will Be Showcased at This Year's \"Tech Spring Festival Gala\"?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Spring Event Preview: What New Products Will Be Showcased at This Year's \"Tech Spring Festival Gala\"?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">CSDN</strong><span class=\"h-time small\">2021-04-19 19:28</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Spring is in full bloom, a beautiful time of year.<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The spring press conference came as a spring outing. Not long ago, Apple officially announced that its launch event will be held at 1 a.m. on April 21. On the eve of the event, we can learn about the new products that will be unveiled at this event through leakers from home and abroad.</p><p><img src=\"https://static.tigerbbs.com/1a0fece4554a9679bf8d9057401f3db0\" tg-width=\"1080\" tg-height=\"551\" referrerpolicy=\"no-referrer\"></p><p><img src=\"https://static.tigerbbs.com/00ed238724a9e65ebdd76ef29f452a26\" tg-width=\"107\" tg-height=\"38\" referrerpolicy=\"no-referrer\"></p><p><b>The new iPad Pro may feature A14X and Mini LED displays, leading to an overall price increase.</b></p><p>If this launch event is bound to release a new product, then the new iPad will definitely not be absent. Looking back at past Apple spring events, the iPad has almost always been the main focus, and I believe this year will be no exception.</p><p>Reports indicate that the design of this year's iPad Pro will not change significantly, and it will still use 11-inch and 12.9-inch displays.</p><p>In terms of performance, Apple actually used the A14 chip in the iPhone 12 series as early as last year. The A14 uses a 5nm chip process and features a 6-core CPU design, a 4-core GPU, and a 16-core NPU. Shortly after the iPhone 12 chip was launched, the fourth-generation iPad Air also adopted this chip. To date, the A14 can be considered Apple's most powerful chip to date.</p><p>At the upcoming launch event, if the new iPad Pro wants to surpass the past, it will inevitably bring an upgraded version of the chip. According to foreign media 9to5Mac, the application of the A14X chip has been found in the source code of iOS 14.5 Beta. Based on this, it is not difficult to guess that the new iPad Pro will be equipped with a brand new processor, or named A14X. It is understood that the performance of this processor is comparable to that of the M1 chip used in Macs in the second half of last year.</p><p>In addition, the 12.9-inch iPad Pro is expected to feature a new display, Mini LED. In response, Apple analyst Ming-Chi Kuo stated that the 12.9-inch iPad Pro using Mini LED will begin mass production in mid-to-late April 2021. Currently, Mini LED has been successfully installed in high-end 4K TVs. If this display is used in the iPad Pro, it will undoubtedly achieve higher contrast, brightness, color, and other performance improvements.</p><p>Unfortunately, according to foreign media outlet Nikkei Asia, the global chip shortage has led to delays in the delivery of some important components in iPads and MacBooks, which may also delay the release of new products.</p><p>However, the latest news indicates that Apple supplier Ennostar has significantly improved the yield of its mini-LED chips and is expected to expand its iPad Pro production later this month.</p><p>In addition, Apple will also enhance the iPad Pro's camera. According to foreign leaker Mr. White, its Apple Pencil accessory will also be upgraded, and the new Apple Pencil will have a smoother surface and a longer tip. In fact, based on the invitation to this press conference, many netizens speculated that it was drawn with Apple Pencil.</p><p><img src=\"https://static.tigerbbs.com/8803141b517340abf7055a8737544f53\" tg-width=\"600\" tg-height=\"749\" referrerpolicy=\"no-referrer\"></p><p>As for the pricing of the new iPad Pro, although no information has been revealed yet, it is not hard to imagine that the price of the iPad Pro will increase this year. There are two reasons. First, the new iPad Pro can support 5G networks; Secondly, the product is expected to be equipped with the more powerful A14X chip and a Mini LED display. However, the current global chip shortage problem is difficult to solve in the short term, so the increase in hardware costs is to be expected.</p><p><b>The newly upgraded iPad mini</b></p><p>If the A12 processor on the iPad mini in 2019 was a sign of sincerity, then continuing to use this chip on the iPad mini, which was released again at Apple's spring event in 2021, would be an absolute perfunctory gesture towards users.</p><p>Therefore, if a new iPad mini is unveiled at this launch event, the \"new\" aspect is likely to lie in upgrading its processor, with some speculating that it will most likely be equipped with the A14 Bionic chip.</p><p>However, relatively speaking, the design of the iPad mini has never been very attractive, and its huge bezels have led many users to complain that its screen-to-body ratio is too low. Many users also expressed that if the update were to be made, they would prefer Apple to increase the screen size without changing the actual size of the device.</p><p>According to foreign media reports, the new iPad mini may adopt a full-screen design, while the bezels will also be improved, changing from the original rounded design to a right-angled bezel design.</p><p><img src=\"https://static.tigerbbs.com/9c8edef74e050bcd251dccdc4c475ce3\" tg-width=\"109\" tg-height=\"40\" referrerpolicy=\"no-referrer\"></p><p><b>Will a MacBook equipped with Apple's self-developed chip appear this time?</b></p><p>At WWDC 2020, Apple announced that it would gradually phase out Mac computers within two years.<a href=\"https://laohu8.com/S/INTC\">Intel</a>The x86 processor platform was migrated to the Apple Silicon platform with the ARM64 architecture.</p><p>In the second half of last year, Apple changed its usual approach and held three launch events in three months. During this period, it also updated the specifications of the MacBook Air, MacBook Pro, and Mac mini computers. In order to accelerate the initial transition goals, Apple is expected to make further moves.</p><p>According to foreign media reports, Apple plans to launch a higher-end MacBook Pro and the latest iMac this year, while the Mac Pro desktop is expected to use Apple Silicon chips in 2022.</p><p>In addition, the MacBook Pro is expected to upgrade from a 13-inch design to a 14-inch one, along with a 16-inch design. Meanwhile, in addition to the 12.9-inch iPad Pro mentioned above that will feature a Mini LED display, there are reports that the new MacBook Pro will also abandon the long-standing LCD screen and switch to Mini LED. This choice was made because the application of Mini LEDs also helps improve battery performance.</p><p>The new MacBook Pro will also use the M2, the next version of the M1, or what is also known as the M1X chip. It is reported that the new Apple Silicon chip will have 12 cores, including 8 performance cores and 4 high-efficiency cores.</p><p>However, many leakers have indicated that the MacBook Pro and Air are expected to be released in the second half of the year, so if a Mac is seen at this spring launch event, it could be a new iMac.</p><p>Apple is reportedly developing a newly designed iMac with more screen space, a different body shape, and upgrades to Apple Silicon and other improved features. Apple is expected to adopt a similar approach to last year, starting with low-end iMacs and then gradually launching high-end models equipped with the M1X.</p><p>It's worth mentioning that not long ago, Apple announced the cessation of production of the iMac Pro, which can be interpreted as making way for the new iMac.</p><p><img src=\"https://static.tigerbbs.com/063945dbbd12be21c1cadd573cb82e8b\" tg-width=\"111\" tg-height=\"38\" referrerpolicy=\"no-referrer\"></p><p><b>Innovating, a HomePod with a screen is coming soon?</b></p><p>At its 2017 fall launch event, Apple released its first HomePod product. However, to everyone's surprise, just four years later, it faced the fate of \"while supplies last\". Last month, Apple officially announced the cessation of production.<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Regarding the HomePod speaker product, the company officially stated that it will continue to produce and focus on the HomePod mini launched last year.</p><p>Looking back at the birth and demise of the HomePod, as a product that Apple spent 5 years developing, it has a built-in A8 processor, a 6-microphone array, a 4-inch subwoofer, and a 7-speaker array at the bottom. Among similar products, it can be said to surpass other smart speakers on the market in terms of sound quality. However, the initial price of $349 deterred many people, and due to factors such as a lack of third-party ecosystem support and insufficient intelligence, Apple ultimately missed out on the market.</p><p>According to Bloomberg, Apple is currently developing two new HomePods, one of which, citing people familiar with Apple's plans, is related to the \"screen\".</p><p>A device called HomePod TV can run tvOS and output high-definition images to Apple TV. Another option is to build an iPad-sized screen into the HomePod using a robotic arm structure.</p><p>In fact, Apple had previously explored connecting an iPad-like screen to a robotic arm that could track the user and follow them at all times as they moved through the space they were in. This product will also feature a microphone and camera to enable video conferencing.</p><p><img src=\"https://static.tigerbbs.com/466bee4cc81b16871ed0275d4d0a5964\" tg-width=\"109\" tg-height=\"39\" referrerpolicy=\"no-referrer\"></p><p><b>Can the concept product AirTag become a reality this time?</b></p><p>An AirTag, as an item tracker, can be hung on certain items. When an item is lost, it can be found in a timely manner while offline or through iPhone location tracking. However, this technology has always remained a legend.</p><p>Its traces were first discovered in early April when Apple uploaded a video to its YouTube channel instructing users on how to use \"Find My iPhone,\" which showed traces of the AirTag.</p><p>Turning on Offline Search allows your iPhone and AirTag to be found even when they are not connected to Wi-Fi.</p><p><img src=\"https://static.tigerbbs.com/e029f34e065120da60bc25118ae2d182\" tg-width=\"928\" tg-height=\"576\" referrerpolicy=\"no-referrer\"></p><p>Unfortunately, the video has now been deleted. However, rumors persist that the technological foundation for AirTag will rely on features Apple recently added to its U1 ultra-wideband chip.</p><p>Meanwhile, Apple announced that iPhones will soon be able to track lost items using the built-in Find My app. The software is ready, how far can the hardware go?</p><p>Are you looking forward to the above new products?</p>\n<div class=\"bt-text\">\n\n\n<p> source:<a href=\"https://mp.weixin.qq.com/s/KCzeZhdfNzp-wiLRCwnbRw\">CSDN</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/e968cc2fa9a8fe30f2575d1147007bba","relate_stocks":{"AAPL":"苹果"},"source_url":"https://mp.weixin.qq.com/s/KCzeZhdfNzp-wiLRCwnbRw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1198410511","content_text":"春意盎然好时节,一年一度的苹果春季发布会踏春而来。不久前,苹果官宣将此次发布会定档 4 月 21 日凌晨 1 点,而在召开前夕,我们通过国内外的爆料大神,不妨提前了解一波本次发布会将会出现的新品。新款 iPad Pro 或将搭载 A14X、Mini LED,整体价格将上涨如果说这次发布会必然要发布一款新品,那么新款 iPad 肯定不会缺席。回看过往几届的苹果春季发布会,iPad 无一例外几乎都是主角,相信今年也是如此。有爆料称,在设计上,今年 iPad Pro 不会有太大变动,依然采用的是 11 英寸和 12.9 英寸。在性能方面,事实上,早在去年,苹果在 iPhone 12 系列中使用了 A14 芯片,而 A14 采用了 5nm 芯片工艺,且采用了 6 核 CPU 设计、4 核 GPU、16 核 NPU。在 iPhone 12 芯片推出不久后,第四代 iPad Air 也采用了这款芯片。截止目前,也可以将 A14 称之为是苹果迄今为止功能最为强大的芯片。而在即将到来的发布会上,新款 iPad Pro 想要超越过往,必然也会带来芯片的升级版,据外媒 9to5Mac 报道,在 iOS 14.5 Beta 的源代码中,发现了 A14X芯片的应用。基于此,也不难猜测,新款 iPad Pro 将搭载一种全新处理器,或命名为 A14X ,据悉,该处理器的性能与去年下半年 Mac 上搭载的 M1 芯片性能不分上下。此外,12.9 英寸的 iPad Pro 有望搭载一种新的显示屏 Mini LED。对此,苹果分析师郭明池表示,12.9 英寸使用 Mini LED 的 iPad Pro 将在 2021 年 4 月中下旬开始量产。目前,Mini LED 已经搭载在高端的 4K 电视中成功面市,如果该显示屏应用在 iPad Pro 中,无疑也会实现更高的对比度、亮度、色彩以及其他一些性能提升。遗憾的是,据外媒《Nikkei Asia》报道,因为全球芯片短缺,导致 iPad、MacBook 中一些重要组件延迟交付,也可能会让新品延迟发布。不过,最新消息称,苹果供应商 Ennostar 已经大大地提高了 mini-LED 芯片的良率,有望从本月稍晚些时候扩大其 iPad Pro 的产量。除此之外,苹果也会增强 iPad Pro 的摄像头,同时据国外爆料大神 Mr`White 表示,其配件 Apple Pencil 也会全新升级,且新款 Apple Pencil 具有更光滑的表面以及更长的笔尖。实际上,通过本次发布会的邀请函,就有不少网友猜测,是通过 Apple Pencil 画出来的。至于新款 iPad Pro 的定价,目前虽然没有任何消息透露出来,不过,也不难想象今年的 iPad Pro 价格会有所上涨。原因有二,其一,新款 iPad Pro 可以支持 5G 网络;其二,该产品预期搭载功能更强大的 A14X 芯片、Mini LED 显示屏,然而当前全球芯片短缺问题难以在短期之内解决,因此导致硬件成本上涨也在意料之中。全新升级的 iPad mini如果说 2019 年,iPad mini 搭载 A12 处理器是诚意满满,那么 2021 年苹果春季发布会上再次发布的 iPad mini 继续使用这款芯片那就是绝对的敷衍用户了。因此,如果这次发布会带来新款 iPad mini,那么估计其中的“新”应该重在升级其处理器方面,有人猜测极有可能搭载的是 A14 仿生芯片。但相对而言,一直以来,iPad mini 产品的设计并不是那么吸引人,巨大的边框,让不少用户吐槽其屏占比太低。也有很多用户表示,如果更新,更希望苹果能够在不改变设备实际尺寸的情况下,增加屏幕尺寸才是王道。对此,据外媒报道,新款 iPad mini 或将采用全面屏方案,同时边框也有所改进,将从原来的圆弧设计改为直角切边设计。搭载苹果自研芯片的 MacBook,这次会出现吗?2020 年 WWDC 上,苹果宣布将在两年内将 Mac 电脑逐渐从英特尔的 x86 处理器平台迁移到 ARM64 架构的 Apple Silicon 平台。去年下半年,苹果也一改往常,三个月连开了三场发布会,在此期间,也更新了 MacBook Air、MacBook Pro、Mac mini 三款电脑的配置。为了加快最初设下的过渡目标,预期接下来苹果仍然会有最新的动作。据外媒报道,苹果计划在今年推出更高端的 MacBook Pro 和最新的 iMac,而 Mac Pro 台式机预期将在 2022 年使用上 Apple Silicon 芯片。此外,MacBook Pro 有望将 13 英寸的外观升级为 14 英寸,同时还有一款 16 英寸的设计。同时,除了上文提到 12.9 英寸的 iPad Pro 将搭载 Mini LED 显示屏之外,有消息称,新款 MacBook Pro 也将放弃使用已久的 LCD 屏,改用 Mini LED。之所以做出这样的选择,是因为 Mini LED 的应用也有助于提高电池性能。新款 MacBook Pro 也将采用 M1 的下一版本 M2,又或者被称之为 M1X 芯片。据悉,新款 Apple Silicon 芯片将具有 12 个内核,其中包括 8 个性能内核和 4 个高效内核。不过,很多爆料者表示,MacBook Pro 和 Air 预计下半年推出,因此在这场春季发布会上,如果看到 Mac 的身影,那么可能是一台新的 iMac。据悉,苹果正在开发一种全新设计的 iMac,该产品具有更多的屏幕空间,不同的机身形状,并带来 Apple Sillicon 升级以及其他改进功能。预计苹果可能会采取与去年相似的方式,从低配的 iMac 开始升级,然后逐步推出搭载 M1X 的高端机型。值得一提的是,不久前,苹果刚刚宣布停止生产 iMac Pro 产品,这也从侧面可以理解为为新版 iMac 让道。推陈出新,带屏幕的 HomePod 即将到来?在 2017 年秋季发布会上,苹果发布首款 HomePod 产品,然而万万没想到的是,仅四年之后,其就迎来了“售完即止”的命运。上个月,苹果正式宣布停产智能音箱产品 HomePod,官方表示,公司将持续生产并专注于去年推出的HomePod mini。回看 HomePod 的诞生与消亡,作为一款苹果耗时 5 年研发的产品,其内置 A8 处理器,搭载 6 个麦克风阵列、4 英寸低音炮、底部配有 7 个扬声器阵列,在同类型产品中,在音质方面,可以说超越了市场上其他智能音箱。然而最终初始 349 美元的价格让很多人望而却步,同时因缺乏第三方生态的支持、不够智能等因素,最终还是导致苹果错失市场。如今,据彭博社爆料,苹果公司正在研发两款 HomePod 新品,其中援引熟悉苹果计划的人所描述的 HomePod 与“屏幕”有关。一款被称之为 HomePod TV,可以通过此产品运行 tvOS,且可以向 Apple TV 上输出高清画面。另外一款是在 HomePod 中通过机械臂的结构内置一块 iPad 大小的屏幕。实际上,Apple 此前已经探索过将类似 iPad 的屏幕与机械臂相连,该机械臂可以跟踪用户并在用户所处的空间中移动时始终跟随用户。此产品还将搭载麦克风和摄像头,用以启用视频会议。概念级产品 AirTag,这次能成为现实吗?AirTag,作为一款物品跟踪器,可以悬挂在一些物品上,当物品丢失的时候,及时在网络离线状态下,也可以通过 iPhone 定位找到。不过,一直以来,这种技术都活在了传说中。首次发现其踪迹还是因为 4 月初,苹果在 YouTube 频道上传了一则指导用户如何使用“Find My iPhone”的视频中显示了 AirTag 的踪迹:开启“离线搜索”可以让 iPhone 和 AirTag 在未连接 Wi-Fi 的情况下被找到。遗憾的是,现在这段视频已经被删除。但是仍然有传言称,AirTag 所实现的技术基础将依赖于苹果公司近期在 U1 超宽带芯片上添加的功能。与此同时,苹果宣布,iPhone 不久将能够使用内置的 Find My 应用程序跟踪丢失的物品。软件已经准备就绪,硬件还会远吗?针对以上的新品,你期待吗?","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":3621,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":347750987,"gmtCreate":1618532438549,"gmtModify":1704712255007,"author":{"id":"3578974580733428","authorId":"3578974580733428","name":"Unclequek","avatar":"https://static.tigerbbs.com/211db907838451b68235ebb8c7794a6c","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578974580733428","idStr":"3578974580733428"},"themes":[],"title":"","htmlText":"Verygood","listText":"Verygood","text":"Verygood","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/347750987","repostId":"2127814888","repostType":4,"repost":{"id":"2127814888","kind":"news","pubTimestamp":1618519059,"share":"https://ttm.financial/m/news/2127814888?lang=en_US&edition=fundamental","pubTime":"2021-04-16 04:37","market":"us","language":"zh","title":"JPMorgan Chase will issue $13 billion in bonds, setting a new record for the largest bank bond issuance.","url":"https://stock-news.laohu8.com/highlight/detail?id=2127814888","media":"金融界网站","summary":"金融界网4月15日消息,摩根大通将发行130亿美元的债券,从而创下银行发债历史最大规模。一位知情者表示,此次发债将分五部分进行,其中期限最长的是31年期债券,预计收益率将比美国国债高出107个基点。 此次发债的一天前,摩根大通公布了强劲的第一季度业绩。据知情人士透露,此次发行的认购金额达到约260亿美元。包括今天的发行在内,摩根大通今年已在投资级美元债券市场募集了220亿美元,超过其他任何美国的主要银行。","content":"<p><a href=\"https://laohu8.com/S/JRJC\">Financial world</a>According to a report on April 15th,<a href=\"https://laohu8.com/S/JPM\">JPMorgan Chase</a>It will issue $13 billion in bonds, making it the largest bank bond issuance in history. According to a source familiar with the matter, the bond issuance will be conducted in five parts, with the longest maturity being a 31-year bond, which is expected to yield 107 basis points higher than the US Treasury Bond.</p><p>The bond issuance comes a day after JPMorgan Chase reported strong first-quarter results. Competitors<a href=\"https://laohu8.com/S/GS\">Goldman Sachs</a>They also issued bonds on Thursday. According to sources familiar with the matter, the subscription amount for this offering reached approximately $26 billion. Including today's offering, JPMorgan Chase has raised $22 billion in the investment-grade dollar bond market this year, more than any other major U.S. bank.</p><p>Bloomberg industry research analyst Arnold Kakuda believes the massive bond issuance may be related to JPMorgan Chase's statutory liquidity ratio requirements, after the supplemental leverage ratio (SLR) waiver expired in March.</p>","source":"jinrongjie_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>JPMorgan Chase will issue $13 billion in bonds, setting a new record for the largest bank bond issuance.</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nJPMorgan Chase will issue $13 billion in bonds, setting a new record for the largest bank bond issuance.\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">金融界网站</strong><span class=\"h-time small\">2021-04-16 04:37</span>\n</p>\n</h4>\n</header>\n<article>\n<p><a href=\"https://laohu8.com/S/JRJC\">Financial world</a>According to a report on April 15th,<a href=\"https://laohu8.com/S/JPM\">JPMorgan Chase</a>It will issue $13 billion in bonds, making it the largest bank bond issuance in history. According to a source familiar with the matter, the bond issuance will be conducted in five parts, with the longest maturity being a 31-year bond, which is expected to yield 107 basis points higher than the US Treasury Bond.</p><p>The bond issuance comes a day after JPMorgan Chase reported strong first-quarter results. Competitors<a href=\"https://laohu8.com/S/GS\">Goldman Sachs</a>They also issued bonds on Thursday. According to sources familiar with the matter, the subscription amount for this offering reached approximately $26 billion. Including today's offering, JPMorgan Chase has raised $22 billion in the investment-grade dollar bond market this year, more than any other major U.S. bank.</p><p>Bloomberg industry research analyst Arnold Kakuda believes the massive bond issuance may be related to JPMorgan Chase's statutory liquidity ratio requirements, after the supplemental leverage ratio (SLR) waiver expired in March.</p>\n<div class=\"bt-text\">\n\n\n<p> source:<a href=\"http://usstock.jrj.com.cn/2021/04/16043732382775.shtml\">金融界网站</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/4ecccb954c9a03cd26d576ebec5c96d6","relate_stocks":{"161121":"银行","JPM":"摩根大通"},"source_url":"http://usstock.jrj.com.cn/2021/04/16043732382775.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2127814888","content_text":"金融界网4月15日消息,摩根大通将发行130亿美元的债券,从而创下银行发债历史最大规模。一位知情者表示,此次发债将分五部分进行,其中期限最长的是31年期债券,预计收益率将比美国国债高出107个基点。\n此次发债的一天前,摩根大通公布了强劲的第一季度业绩。竞争对手高盛也在周四发行债券。据知情人士透露,此次发行的认购金额达到约260亿美元。包括今天的发行在内,摩根大通今年已在投资级美元债券市场募集了220亿美元,超过其他任何美国的主要银行。\n彭博行业研究分析师Arnold Kakuda认为,此次巨额债券发行可能与摩根大通的法定流动资金比率要求有关,此前补充杠杆比率(SLR)的宽免措施在3月份到期。","news_type":1,"symbols_score_info":{"161121":0.9,"JPM":0.9}},"isVote":1,"tweetType":1,"viewCount":4031,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":345774746,"gmtCreate":1618358005185,"gmtModify":1704709536370,"author":{"id":"3578974580733428","authorId":"3578974580733428","name":"Unclequek","avatar":"https://static.tigerbbs.com/211db907838451b68235ebb8c7794a6c","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578974580733428","idStr":"3578974580733428"},"themes":[],"title":"","htmlText":"Verygood","listText":"Verygood","text":"Verygood","images":[{"img":"https://static.tigerbbs.com/5cb4a11df52161e4ff596b3afd6f33a8","width":"750","height":"1625"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/345774746","isVote":1,"tweetType":1,"viewCount":3749,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":345185926,"gmtCreate":1618288032765,"gmtModify":1704708639436,"author":{"id":"3578974580733428","authorId":"3578974580733428","name":"Unclequek","avatar":"https://static.tigerbbs.com/211db907838451b68235ebb8c7794a6c","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578974580733428","idStr":"3578974580733428"},"themes":[],"title":"","htmlText":"Verygood","listText":"Verygood","text":"Verygood","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/345185926","repostId":"2127109478","repostType":4,"repost":{"id":"2127109478","kind":"highlight","pubTimestamp":1618287482,"share":"https://ttm.financial/m/news/2127109478?lang=en_US&edition=fundamental","pubTime":"2021-04-13 12:18","market":"us","language":"zh","title":"Ctrip's Hong Kong secondary listing met with a lukewarm reception despite low pricing and lukewarm subscription negotiations.","url":"https://stock-news.laohu8.com/highlight/detail?id=2127109478","media":"华尔街见闻","summary":"一度活在传言中的携程回港二次上市,终于靴子落地。\n不过,最新消息显示,携程回港的上市指导价或比前市场预计的333港元/股更低,至268港元。\n在打新阶段,携程与彼时快手、百度以及哔哩哔哩的火热认购形成","content":"<p>Ctrip's return to Hong Kong for a secondary listing, which had once been a subject of rumors, has finally been finalized.</p><p>However, the latest news indicates that the listing guidance price for Ctrip's return to Hong Kong may be lower than the market expectation of HK$333 per share, to HK$268.</p><p>During the IPO subscription phase, Ctrip, along with Kuaishou at the time,<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>as well as<a href=\"https://laohu8.com/S/BILI\">Bilibili</a>The oversubscription created a stark contrast, with an oversubscription of approximately 4.96 times, making it the worst-performing of the 13 Chinese concept stocks listed in Hong Kong.</p><p>With its business model almost completely established, it was difficult to tell a new story, and it still had to face Meituan's \"pursuit of its advantage.\" At the age of 22, Ctrip left investors with the question of \"whether it could still succeed.\"</p><p><h2>IPO subscriptions met with a</h2>According to Reuters' media outlet IFR on April 13, Ctrip's Hong Kong IPO price guide is HK$268 per share, raising HK$8.47 billion.</p><p>According to previous reports, referring to the price of Ctrip's depositary shares (ADSs) listed on NASDAQ in the United States, the highest offering price for Ctrip's public offering in Hong Kong is HK$333 per share, and the initial public offering is expected to raise HK$10.5 billion.</p><p>The funds raised by Ctrip will be mainly used for three aspects: expanding one-stop travel services, consolidating Ctrip's leading position in the industry, and general corporate purposes.</p><p>In order to get off to a satisfactory start, Ctrip intentionally chose to stagger the timing of its IPO subscriptions to avoid investors lacking funds due to IPOs of other giants.</p><p>On April 6, Ctrip's secondary IPO in Hong Kong passed the hearing of the Hong Kong Stock Exchange. On April 8, Ctrip officially launched its IPO, becoming the fastest Hong Kong-listed company to launch an IPO after passing the hearing recently. Currently, it is in the IPO gap period of Hong Kong-listed giants.</p><p>Even so, reality still dealt this leading online travel platform a heavy blow.</p><p>On April 12, according to data from securities firms, Ctrip recently recorded HK$4.398 billion in margin financing, equivalent to an oversubscription of approximately 4.96 times, which contrasts sharply with the hot subscriptions of Kuaishou, Baidu, and Bilibili at that time.</p><p>In January 2021, Kuaishou Technology went public on the Hong Kong Stock Exchange, and the total margin trading amount on that day reached HK$283.9 billion, an oversubscription of 269 times. Baidu began its IPO in March, raising HK$34 billion in margin trading on its first day, resulting in an oversubscription of 23.25 times. Later, Bilibili launched its IPO, and the oversubscription rate reached five times within half a trading day.</p><p>Since the Hong Kong Stock Exchange revised its listing system in 2018, 13 Chinese concept stocks have retained their listing status on the US stock exchange while achieving a return to China through secondary listing on the Hong Kong stock exchange, the vast majority of which are highly sought after.</p><p>Regarding the lukewarm reception of Ctrip's IPO subscriptions, a fund manager who participated in Hong Kong-listed IPOs once said:</p><p>\"Its core business is unstable and continuously impacted. As soon as it returned to Hong Kong to list and publicly raised subscription funds, it was met with a cold reception from investors. Ctrip's market performance after its listing is worrying.\"<h2><b>Is it all the old man's fault?</b></h2>Why has Ctrip received differential treatment despite being both internet companies?</p><p>As we all know, \"storytelling\" has become an important means for an internet company to support its valuation. Ctrip, founded in 1999 and listed in the United States in 2003, may no longer seem like anything new to investors.</p><p>Currently, Ctrip's business model is almost entirely established, with its main businesses including hotel booking (38.94%), transportation ticketing (39.02%), backpacking (6.78%), and business travel (4.79%).</p><p>Faced with bottlenecks, Ctrip is also looking for new areas of focus to slow down its declining performance. For example, in 2020, Ctrip launched more than 60,000 products through its online live streaming platform, and the Ctrip live streaming + flash sale channel achieved a total transaction volume of more than 5 billion yuan.</p><p>In addition to finding it difficult to tell a new story, Ctrip also faces threats from Meituan.</p><p>In the second quarter of 2020, Meituan's in-store, hotel and travel business revenue surpassed Ctrip's, and its advantage subsequently grew larger.</p><p>Looking at the 2020 financial data,<a href=\"https://laohu8.com/S/90926\">Meituan Dianping</a>Total revenue from \"in-store, hotel and tourism\" was 21.3 billion yuan, while Ctrip's total revenue was 18.3 billion yuan.</p><p>Some analysts also say that Meituan's data is not limited to the tourism sector, but also includes in-store business, so the two may not be comparable.</p><p>However, even so, under the impact of the COVID-19 pandemic, Ctrip became the biggest loser in its industry.</p><p>In 2020, Ctrip's total transaction volume, revenue, and profit all declined. According to its prospectus, Ctrip's total revenue of RMB 18.3 billion in 2020 decreased by 49% year-on-year compared to RMB 35.7 billion in 2019, and its net loss of RMB 3.247 billion decreased by 146% year-on-year compared to its net profit of RMB 7 billion in 2019.</p><p>Meituan stated that the recovery of its \"in-store, hotel and tourism businesses,\" which were most affected by the pandemic in 2020, is gradually on track, but has not yet fully returned to normal levels. Revenue decreased by 4.6% year-on-year to RMB 21.3 billion in 2020. The operating profit margin rose from 37.7% to 38.5%.</p><p><h2>institutional perspective</h2>Regarding Ctrip's future, investors chose to vote with their feet. Securities firms and investment banks, as professional investment institutions, are also not optimistic about Ctrip's post-IPO performance.</p><p><a href=\"https://laohu8.com/S/601211\">Guotai Junan Securities</a>The research report reiterated its \"underweight\" rating, expecting the COVID-19 pandemic to be under control in China and the domestic tourism market to continue to recover. However, outside of mainland China, travel restrictions and cross-border travel bans are expected to remain in place for the remainder of 2021. Ctrip has significant operations outside mainland China, which are expected to continue to drag down its profitability this year.</p><p>The research department of Zhifu Group also gave Ctrip only 3 stars out of 5. Its research report believes that since January 2020, a large number of customers have canceled and made refund requests, new international and domestic travel and accommodation orders have decreased, and the supply of domestic transportation and international air tickets has also declined significantly. Ctrip suffered a net loss of 3.3 billion yuan in 2020. Although it has adopted cost control measures to deal with the pandemic, its operating expenses may still increase in the future, which will affect its performance.</p>","source":"wallstreetcn_api","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Ctrip's Hong Kong secondary listing met with a lukewarm reception despite low pricing and lukewarm subscription negotiations.</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nCtrip's Hong Kong secondary listing met with a lukewarm reception despite low pricing and lukewarm subscription negotiations.\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">华尔街见闻</strong><span class=\"h-time small\">2021-04-13 12:18</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Ctrip's return to Hong Kong for a secondary listing, which had once been a subject of rumors, has finally been finalized.</p><p>However, the latest news indicates that the listing guidance price for Ctrip's return to Hong Kong may be lower than the market expectation of HK$333 per share, to HK$268.</p><p>During the IPO subscription phase, Ctrip, along with Kuaishou at the time,<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>as well as<a href=\"https://laohu8.com/S/BILI\">Bilibili</a>The oversubscription created a stark contrast, with an oversubscription of approximately 4.96 times, making it the worst-performing of the 13 Chinese concept stocks listed in Hong Kong.</p><p>With its business model almost completely established, it was difficult to tell a new story, and it still had to face Meituan's \"pursuit of its advantage.\" At the age of 22, Ctrip left investors with the question of \"whether it could still succeed.\"</p><p><h2>IPO subscriptions met with a</h2>According to Reuters' media outlet IFR on April 13, Ctrip's Hong Kong IPO price guide is HK$268 per share, raising HK$8.47 billion.</p><p>According to previous reports, referring to the price of Ctrip's depositary shares (ADSs) listed on NASDAQ in the United States, the highest offering price for Ctrip's public offering in Hong Kong is HK$333 per share, and the initial public offering is expected to raise HK$10.5 billion.</p><p>The funds raised by Ctrip will be mainly used for three aspects: expanding one-stop travel services, consolidating Ctrip's leading position in the industry, and general corporate purposes.</p><p>In order to get off to a satisfactory start, Ctrip intentionally chose to stagger the timing of its IPO subscriptions to avoid investors lacking funds due to IPOs of other giants.</p><p>On April 6, Ctrip's secondary IPO in Hong Kong passed the hearing of the Hong Kong Stock Exchange. On April 8, Ctrip officially launched its IPO, becoming the fastest Hong Kong-listed company to launch an IPO after passing the hearing recently. Currently, it is in the IPO gap period of Hong Kong-listed giants.</p><p>Even so, reality still dealt this leading online travel platform a heavy blow.</p><p>On April 12, according to data from securities firms, Ctrip recently recorded HK$4.398 billion in margin financing, equivalent to an oversubscription of approximately 4.96 times, which contrasts sharply with the hot subscriptions of Kuaishou, Baidu, and Bilibili at that time.</p><p>In January 2021, Kuaishou Technology went public on the Hong Kong Stock Exchange, and the total margin trading amount on that day reached HK$283.9 billion, an oversubscription of 269 times. Baidu began its IPO in March, raising HK$34 billion in margin trading on its first day, resulting in an oversubscription of 23.25 times. Later, Bilibili launched its IPO, and the oversubscription rate reached five times within half a trading day.</p><p>Since the Hong Kong Stock Exchange revised its listing system in 2018, 13 Chinese concept stocks have retained their listing status on the US stock exchange while achieving a return to China through secondary listing on the Hong Kong stock exchange, the vast majority of which are highly sought after.</p><p>Regarding the lukewarm reception of Ctrip's IPO subscriptions, a fund manager who participated in Hong Kong-listed IPOs once said:</p><p>\"Its core business is unstable and continuously impacted. As soon as it returned to Hong Kong to list and publicly raised subscription funds, it was met with a cold reception from investors. Ctrip's market performance after its listing is worrying.\"<h2><b>Is it all the old man's fault?</b></h2>Why has Ctrip received differential treatment despite being both internet companies?</p><p>As we all know, \"storytelling\" has become an important means for an internet company to support its valuation. Ctrip, founded in 1999 and listed in the United States in 2003, may no longer seem like anything new to investors.</p><p>Currently, Ctrip's business model is almost entirely established, with its main businesses including hotel booking (38.94%), transportation ticketing (39.02%), backpacking (6.78%), and business travel (4.79%).</p><p>Faced with bottlenecks, Ctrip is also looking for new areas of focus to slow down its declining performance. For example, in 2020, Ctrip launched more than 60,000 products through its online live streaming platform, and the Ctrip live streaming + flash sale channel achieved a total transaction volume of more than 5 billion yuan.</p><p>In addition to finding it difficult to tell a new story, Ctrip also faces threats from Meituan.</p><p>In the second quarter of 2020, Meituan's in-store, hotel and travel business revenue surpassed Ctrip's, and its advantage subsequently grew larger.</p><p>Looking at the 2020 financial data,<a href=\"https://laohu8.com/S/90926\">Meituan Dianping</a>Total revenue from \"in-store, hotel and tourism\" was 21.3 billion yuan, while Ctrip's total revenue was 18.3 billion yuan.</p><p>Some analysts also say that Meituan's data is not limited to the tourism sector, but also includes in-store business, so the two may not be comparable.</p><p>However, even so, under the impact of the COVID-19 pandemic, Ctrip became the biggest loser in its industry.</p><p>In 2020, Ctrip's total transaction volume, revenue, and profit all declined. According to its prospectus, Ctrip's total revenue of RMB 18.3 billion in 2020 decreased by 49% year-on-year compared to RMB 35.7 billion in 2019, and its net loss of RMB 3.247 billion decreased by 146% year-on-year compared to its net profit of RMB 7 billion in 2019.</p><p>Meituan stated that the recovery of its \"in-store, hotel and tourism businesses,\" which were most affected by the pandemic in 2020, is gradually on track, but has not yet fully returned to normal levels. Revenue decreased by 4.6% year-on-year to RMB 21.3 billion in 2020. The operating profit margin rose from 37.7% to 38.5%.</p><p><h2>institutional perspective</h2>Regarding Ctrip's future, investors chose to vote with their feet. Securities firms and investment banks, as professional investment institutions, are also not optimistic about Ctrip's post-IPO performance.</p><p><a href=\"https://laohu8.com/S/601211\">Guotai Junan Securities</a>The research report reiterated its \"underweight\" rating, expecting the COVID-19 pandemic to be under control in China and the domestic tourism market to continue to recover. However, outside of mainland China, travel restrictions and cross-border travel bans are expected to remain in place for the remainder of 2021. Ctrip has significant operations outside mainland China, which are expected to continue to drag down its profitability this year.</p><p>The research department of Zhifu Group also gave Ctrip only 3 stars out of 5. Its research report believes that since January 2020, a large number of customers have canceled and made refund requests, new international and domestic travel and accommodation orders have decreased, and the supply of domestic transportation and international air tickets has also declined significantly. Ctrip suffered a net loss of 3.3 billion yuan in 2020. Although it has adopted cost control measures to deal with the pandemic, its operating expenses may still increase in the future, which will affect its performance.</p>\n<div class=\"bt-text\">\n\n\n<p> source:<a href=\"https://wallstreetcn.com/articles/3627547\">华尔街见闻</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1da50c4560325761eecdc4362108a54c","relate_stocks":{"09961":"携程集团—S"},"source_url":"https://wallstreetcn.com/articles/3627547","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2127109478","content_text":"一度活在传言中的携程回港二次上市,终于靴子落地。\n不过,最新消息显示,携程回港的上市指导价或比前市场预计的333港元/股更低,至268港元。\n在打新阶段,携程与彼时快手、百度以及哔哩哔哩的火热认购形成强烈反差,超购约4.96倍的成绩成回港上市13家中概股中表现最差的一支。\n业务模式几乎都已确定,新故事难讲,还要面对美团的“乘胜追击\",时年22岁的携程给投资者留下了“尚能饭否”的疑问。\n打新遇冷\n据路透社旗下媒体IFR 4月13日消息,携程香港上市价格指引在每股268港元,筹资84.7亿港元。\n据此前消息,参考携程在美国纳斯达克上市的存托股票(ADS)的价格,携程此次在香港上市公开发售的最高发行价为333港元/股,首发募资预计为105亿港元。\n此次携程所募集资金将主要用于拓展一站式旅行服务、巩固携程行业领先地位以及一般公司用途三个方面。\n为了得到满意的开局,在打新的时间点上携程有意选择错峰,以求避开投资者因打新其他巨头而导致的资金缺乏。\n4月6日,携程回港二次IPO通过港交所聆讯。4月8日,携程就正式招股打新,成为近期通过聆讯后最快开启招股的港股上市公司,当前正值港股巨头IPO空档期。\n可即便如此,现实还是给了这家在线旅行平台龙头一记沉重的打击。\n4月12日, 综合券商数据,携程最新录得43.98亿港元孖展,相当于超购约4.96倍,与彼时快手、百度以及哔哩哔哩等的火热认购形成强烈反差。\n2021年1月,快手科技赴港交所招股,当天的孖展总额达2839亿港元,超购达269倍;百度3月开始招股,首日孖展340亿港元,超购达23.25倍;稍后,哔哩哔哩启动招股,半个交易日的超购也达到了5倍。\n自2018年港交所修改上市制度以来,已有13只中概股保留美股上市地位同时通过在港股二次上市方式实现回归,其中绝大多数都备受追捧。\n对于携程的打新遇冷,一位港股打新的基金人士曾表示:\n\n “核心业务不稳,持续遭受冲击,甫一回港上市公开筹措认购资金,又遭遇投资者冷待,携程上市后市场表现堪忧”。\n\n都是老的错?\n同样是互联网企业,为什么携程遭受了差别待遇?\n众所周知,“讲故事”已经成为一个互联网企业支撑估值的一个重要手段。而1999年成立,2003年就在美国上市的携程在投资者眼中可能已毫无新意。\n目前,携程的业务模式几乎都已确定, 其主要业务包括酒店预订(占比38.94%)、交通票务(39.02%)、背包旅游(6.78%)、商旅旅行(4.79%)等。\n面对瓶颈,携程也在寻找新的发力点,努力减缓下滑的业绩。比如2020年全年,携程通过在线直播平台推出超过60000种产品,携程直播+特卖频道实现商品交易总额超过50亿元。\n另外,除了新故事难讲,携程还要面对来自美团的威胁。\n2020年第二季度,美团的到店、酒店及旅游业务营收超越携程,随后其优势越拉越大。\n从2020年财务数据来看,美团点评在“到店、酒店及旅游”的总收入为213亿元,而携程总收入为183亿元。\n也有分析人士表示,美团的数据不仅仅是旅游板块,还包含了到店业务,因此两者未必可比。\n不过,即便如此,在新冠疫情冲击下,在所属行业中,携程变成了头号输家。\n2020年,携程的交易总额、营收、利润均下滑。根据招股文件,携程2020年183亿元的总收入较2019年的357亿元同比减少49%, 32.47亿元的净亏损相较于2019年70亿净利润同比下滑146%。\n美团表示,2020年受疫情影响最大的“到店、酒店及旅游业务”的恢复逐步步入正轨,但尚未完全回复到正常水平,收入同比减少4.6%至2020年的213亿元。经营利润率则由37.7%升至38.5%。\n机构看法\n对于携程后市,投资者选择了用脚投票,作为专业投资机构的券商投行,同样对于携程的二次上市后走势并不看好。\n国泰君安研报重申“减持”评级,预计新冠疫情在国内已经得到控制,国内旅游市场将持续复苏,但中国大陆以外地区,预计在2021年剩余时间里,旅行限制和跨境旅游禁令将持续。携程在中国大陆以外地区有重要业务,预计将继续拖累今年的盈利能力。\n致富集团研究部对携程的推荐度也只打出了3星(满分5星),其研报认为,自2020年1月以来,客户大量取消和提出退款请求,且国际、国内旅行及住宿新订单有所减少,国内交通运输和国际机票供应亦大幅下降。携程2020年净亏损33亿元,尽管已采用成本控制措施应对疫情,但日后经营开支仍可能增加,影响业绩。","news_type":1,"symbols_score_info":{"09961":0.9}},"isVote":1,"tweetType":1,"viewCount":4775,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":345937336,"gmtCreate":1618271770525,"gmtModify":1704708343596,"author":{"id":"3578974580733428","authorId":"3578974580733428","name":"Unclequek","avatar":"https://static.tigerbbs.com/211db907838451b68235ebb8c7794a6c","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578974580733428","idStr":"3578974580733428"},"themes":[],"title":"","htmlText":"Verygood","listText":"Verygood","text":"Verygood","images":[{"img":"https://static.tigerbbs.com/ebd3ef16f89e12b99fb9aa36a52c4979","width":"750","height":"1625"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":1,"repostSize":3,"link":"https://ttm.financial/post/345937336","isVote":1,"tweetType":1,"viewCount":6272,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":342625323,"gmtCreate":1618213215862,"gmtModify":1704707576264,"author":{"id":"3578974580733428","authorId":"3578974580733428","name":"Unclequek","avatar":"https://static.tigerbbs.com/211db907838451b68235ebb8c7794a6c","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578974580733428","idStr":"3578974580733428"},"themes":[],"title":"","htmlText":"Whose 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good","images":[{"img":"https://static.tigerbbs.com/c5cb3a398e587a4c7086bd4d93046c16","width":"750","height":"1570"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/342919965","isVote":1,"tweetType":1,"viewCount":4125,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":348436399,"gmtCreate":1617950018611,"gmtModify":1704705210138,"author":{"id":"3578974580733428","authorId":"3578974580733428","name":"Unclequek","avatar":"https://static.tigerbbs.com/211db907838451b68235ebb8c7794a6c","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578974580733428","idStr":"3578974580733428"},"themes":[],"title":"","htmlText":"Verygood","listText":"Verygood","text":"Verygood","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/348436399","repostId":"1159720741","repostType":4,"repost":{"id":"1159720741","kind":"news","weMediaInfo":{"introduction":"记录新经济的每一个节点","home_visible":1,"media_name":"节点财经","id":"1021708884","head_image":"https://static.tigerbbs.com/68a2a7c6368376fe8b5cf62e4c84b65e"},"pubTimestamp":1617948539,"share":"https://ttm.financial/m/news/1159720741?lang=en_US&edition=fundamental","pubTime":"2021-04-09 14:08","market":"hk","language":"zh","title":"Ctrip, which is going public in Hong Kong for the second time, really knows how to play!","url":"https://stock-news.laohu8.com/highlight/detail?id=1159720741","media":"节点财经","summary":"如果要评选2020年最拼的企业家,携程的梁建章肯定能入围。\n随手列出一些梁建章的日程:\n一个月跋涉6省25市9000多公里;一天要切换20个场景;直播前要考察直播后要复盘、还得管公司的大小事务每天连轴","content":"<p>If we were to select the most hardworking entrepreneur of 2020, Liang Jianzhang of Ctrip would definitely be on the list.</p><p>Here are some of Liang Jianzhang's schedules:</p><p>He traveled more than 9,000 kilometers in 6 provinces and 25 cities in one month; You need to switch between 20 scenes a day; Before the live broadcast, they need to conduct an investigation. After the live broadcast, they need review and manage the company's various affairs, working non-stop for more than ten hours a day. There wasn't even a 30-minute \"whole block of time\"; On the plane to the next live stream location, you have to take out your phone and write your own copy for the hotel live stream.</p><p>As a result of the \"working hard\" efforts, the OTA industry underwent the biggest change in 2020: Ctrip drove the industry to embark on new explorations at the fastest pace under special circumstances.</p><p>Liang Jianzhang has transformed himself into a major influencer by embodying different characters in different travel scenarios, which has also allowed Ctrip to use live streaming as a starting point to interpret the true meaning of \"opportunity amidst crisis\".</p><p><img src=\"https://static.tigerbbs.com/96d67b27582809be29ee3e466bc5e968\" tg-width=\"880\" tg-height=\"295\" referrerpolicy=\"no-referrer\"></p><p><b>Image source: Public information</b></p><p><b>/ 01 / He is a big V, and also a \"big V\"</b></p><p>According to Ctrip's prospectus, it has consistently ranked first in the national online travel industry in terms of transaction volume over the past 10 years and has led the global online travel industry for three consecutive years. Last year, due to the impact of the pandemic, the global tourism industry lost $1.3 trillion in revenue, making it \"the worst year in the history of the tourism industry,\" and Ctrip was not spared.</p><p><b>The core of a successful company is not its glory at its peak, but its resilience in times of hardship.</b></p><p>In Q1 2020, Ctrip's revenue decreased by 42.1% due to the pandemic; In Q2, all industries were preparing to resume work and production. Although scenic spots were open, no one dared to go. This was also the busiest time for Liang Jianzhang's live streams, and Ctrip's revenue fell by 63.7%; In Q3, Ctrip showed slight improvement, with the revenue decline narrowing to 47.9%. By Q4, Ctrip's revenue had reached 60% of the same period in 2019.</p><p>Entering 2021, in the first half of Q1, Ctrip's domestic hotel bookings recovered, leading the industry by approximately 15%. Ctrip's average daily order volume in March increased by 50% compared to February, and the platform's average daily new customers achieved double-digit growth month-on-month. During the recently concluded Qingming Festival holiday, Ctrip's total bookings increased by 300% year-on-year, with the growth rate of many businesses even exceeding the level of the same period in 2019. A month ago, when Ctrip released its 2020 annual report, CEO Sun Jie said that Ctrip's flight and wine bookings had fully recovered.</p><p>Although its Q1 2021 report has not yet been released, Ctrip has achieved a significant V-shaped curve through its rapid \"recovery plan,\" surpassing fellow OTA giants Booking and Expdia.</p><p><img src=\"https://static.tigerbbs.com/9085531d878714a7212ea3990b361f48\" tg-width=\"1080\" tg-height=\"841\" referrerpolicy=\"no-referrer\"></p><p><b>Data source: Financial reports from various companies</b></p><p>While Ctrip is recovering, Ctrip's shareholders...<a href=\"https://laohu8.com/S/90129\">Tongcheng-eLong</a>By also capitalizing on the lower-tier market in lower-tier cities, Ctrip has accelerated the growth of new users in lower-tier markets, further solving the congestion faced by OTA platforms in the domestic market.</p><p>According to the prospectus, in 2020, more than 40% of new transaction users on the Ctrip platform came from third-tier cities and below. In fact, Ctrip already has an advantage over other platforms in the domestic market. According to an Analysys report, in 2019, the GMV of the world's top five travel platforms accounted for 7.0% of the total market share, with Ctrip ranking first at 2.3%, 0.4 percentage points higher than the second-ranked platform. In 2019, China's top five travel platforms accounted for 21.5% of the total market share, of which Trip.com Group accounted for 13.7%.</p><p>In 2020, from Liang Jianzhang's innovative transformation into a \"live streaming influencer\" to the company's emergence as a major \"V,\" it can be seen that Ctrip still possesses the resilience rare among startups, and is still sharp in its rebound and recovery.</p><p><b>/ 02 / Reconstructing the \"People, Goods, and Field\" of Tourism</b> <b>Ctrip, you really know how to play!</b></p><p>In its prospectus for its return to Hong Kong, Ctrip also clearly stated that one of the ways to use the raised funds is to expand Ctrip's \"one-stop travel services and improve user experience\".</p><p><img src=\"https://static.tigerbbs.com/76292c319b1f44c2357026ae2939f779\" tg-width=\"690\" tg-height=\"504\" referrerpolicy=\"no-referrer\"></p><p><b>Image source: Ctrip prospectus</b></p><p>As one of the few \"one-stop\" platforms in the industry, Ctrip needs a core support to connect the various chains in travel, and that core is content.</p><p>Some say that Ctrip's content creation is difficult to do well because it lacks genes, and this story is short.</p><p>Are you saying Ctrip lacks content DNA? This may indicate a somewhat \"superficial\" understanding of Ctrip.</p><p>When it was founded in 2000, Ctrip was one of the earliest internet travel communities in China;</p><p>In 2011, Ctrip launched Lvping.com;</p><p>In 2016, the Ctrip travel guide community was launched;</p><p>In 2018, Ctrip began building a travel short video content platform, and in December, Ctrip's \"Travel Photography Channel\" was officially launched.</p><p>In 2020, Ctrip once again put its strategic planning on the agenda.</p><p><b>Besides genes, the most important thing in content creation is that \"everyone has their own expertise.\" Travel content is about how to have fun, and of course, it is created by the most skilled travel platforms.</b></p><p>Recently, Ctrip launched the \"1+3 strategy,\" using the \"Planet\" as a carrier to aggregate three major sectors: traffic, content, and products, refreshing the \"people (users) - goods (tourism products, ticketing services, etc.) - venues (scenarios)\" in the tourism industry.</p><p>In the past, the tourism industry was basically about people and goods, with almost no real-world applications. Alternatively, OTA platforms provide relatively scattered and fragmented content, failing to accurately match high traffic, thus leading to a disconnect between content and products.</p><p>In terms of \"people,\" when \"fun-loving\" travel enthusiasts flock to Ctrip's Planet Account with their own shared content, Ctrip's huge product inventory and transaction platform attributes can smoothly convert content into transactions.</p><p>In terms of \"goods,\" participants across the entire tourism chain can open a Planet account in the Ctrip community. Leveraging Ctrip's 300 million users and 200 million MAUs (monthly active users), as well as the growing number of sensitive people under 25 who \"understand fun,\" they can supply all the best-selling products for food, accommodation, transportation, travel, and shopping.</p><p>In terms of scenarios, Ctrip Live and Ctrip Community will provide scenarios for content monetization. Within the entire content scenario, Ctrip can also provide target audience profiles based on algorithms and private domain traffic management, achieving a new \"100 billion yuan small goal\" of travel advertising.</p><p>According to Fastdata data, with the recovery of China's tourism industry and the increase in advertising investment by tourism suppliers, the total size of China's tourism advertising market is expected to reach 80-100 billion yuan in 2021, and tourism advertising will become a new \"100 billion yuan track\" for the tourism industry in the future.</p><p><b>Whether the results are good or not, the data speaks for itself.</b></p><p>According to Ctrip's prospectus, when the \"1+3 strategy\" was still in its infancy last year, Ctrip launched more than 60,000 products through its online live streaming platform in 2020, and the total transaction volume of Ctrip's live streaming + flash sale channel exceeded 5 billion yuan. After the \"1+3 strategy\" is fully implemented, we have reason to believe that Ctrip can leverage its advantage of \"knowing how to play\" to let more users \"play on Ctrip\".</p><p><b>/ 03 / High-net-worth users who know how to have fun</b> <b>Deepen the moat again</b></p><p>In Ctrip's prospectus, there is another highlight that has been overlooked but is enough to reshape Ctrip's valuation: the rapid growth of high-end consumer users.</p><p><b>High-net-worth users are both a competitive barrier for Ctrip and a cornerstone driving its performance growth.</b></p><p>With the upgrading of consumption, the tourism industry is also upgrading. Compared to the \"boom\" in holiday travel, high-net-worth users prefer quality travel, which will become a new growth point for Ctrip's performance.</p><p>The domestic tourism market can be basically divided into three parts: business travel, mass leisure travel, and quality leisure travel. According to Analysys' forecast, quality leisure tourism, represented by high-star hotels and boutique private tours in China, will surpass the mass leisure tourism sector in 2024, with its market size reaching 3.8 trillion yuan by 2025.</p><p>According to Analysys data, 82.2% of people on the Ctrip platform have a moderate or above consumption level, and 77.7% are born in the 1990s and 1980s. There are many high-net-worth young people who know how to have fun.</p><p>Whether on Wall Street or the Hong Kong Stock Exchange, high average order value and high gross profit have always been favored by capital. In other words, if Ctrip can continue this momentum, the natural competitive barriers formed by the high entry threshold in the quality leisure travel market will also become a new growth point for Ctrip's performance.</p><p>To maintain our advantage in the quality leisure tourism sector, we must rely on the supply chain, since good resources are scarce.</p><p>Ctrip previously disclosed information about its supply chain in the quality leisure travel sector: from July to December 2020, the number of Ctrip private tour suppliers increased by 50%; More than 2,000 suppliers provide users with approximately 60,000 private tour products through Ctrip; It covers more than 200 tourist destinations in China; The number of private tour products increased by more than 400%.</p><p>Regarding hotels, the most critical aspect of the supply chain, as of December 31, 2019, Ctrip offered the largest number of airfare and hotel accommodation products in China. Large-scale hotel partnerships with Ctrip have created a highly competitive price advantage for Ctrip.</p><p>Among them, the number of high-star hotels that designated Ctrip Group as their general distributor increased by more than 10% quarter-on-quarter in both the second and third quarters of 2020, further expanding Ctrip's competitive advantage in the mid-to-high-end hotel market.</p><p><b>From the perspective of the hotel industry, the final conversion rate brought about by the channels remains at around 20% on average, but Ctrip's conversion rate is higher than the average. Just like a good bird chooses a good tree to perch on, high-end hotels are also willing to choose Ctrip.</b></p><p>According to Node Finance (ID: jiedian2018), Ctrip and hotels have maintained a \"mutually beneficial\" relationship during the pandemic. In order to safeguard the brand bottom line for the long-term operation of hotels, Ctrip has packaged many rich products according to the characteristics of different hotels, such as food packages and family packages, to provide differentiated products, attract customers and release the value of the hotels themselves.</p><p>Therefore, for challengers who want to break through Ctrip's dominant position among high-net-worth users, seizing more high-star hotel inventory from Ctrip requires two aspects: first, proving channel capabilities to high-star hotels; and second, continuously finding users with high spending power. This is not something that can be achieved overnight.</p><p>All of this is done by Ctrip not only to maintain its reputation on Wall Street today, but also to secure its prospects on the Hong Kong Stock Exchange tomorrow.</p><p><b>/ 04 / Returning to Hong Kong is both a journey home and a departure.</b></p><p>The world's three major OTAs, Ctrip and Booking.com,<a href=\"https://laohu8.com/S/EXPE\">Expedia</a>Although Ctrip has ranked first in global transaction volume for the past three years, its stock price has remained undervalued.</p><p>Since the P/E of the three giants may be negative in 2020, and everyone is facing similar environmental difficulties due to the pandemic, the price-to-sales ratio can be a comparison of valuations.</p><p>Ctrip's latest market capitalization is $23.3 billion, 8.3 times its 2020 revenue;</p><p>Booking's latest market capitalization is $98.7 billion, 14.5 times its 2020 revenue;</p><p>Expedia's latest market capitalization is $24.7 billion, 4.75 times its 2020 revenue, but its stock price has rebounded nearly three times from its low.</p><p><img src=\"https://static.tigerbbs.com/fa2b53c0e348a3d5540b1527511befb2\" tg-width=\"628\" tg-height=\"959\" referrerpolicy=\"no-referrer\"></p><p><b>Caption: Stock price trends of the three giants over the past year</b></p><p>Since Ctrip has not gained corresponding recognition on the US stock market, its secondary listing is a watershed moment for Ctrip to break away from its past development model and a new attempt to leverage the value of travel content and deeply root itself in the tourism industry.</p><p>Every listed company's stock price has experienced periods of fluctuations, but for Ctrip, what we should focus on is its future.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nCtrip, which is going public in Hong Kong for the second time, really knows how to play!\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1021708884\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/68a2a7c6368376fe8b5cf62e4c84b65e);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">节点财经 </p>\n<p class=\"h-time smaller\">2021-04-09 14:08</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>If we were to select the most hardworking entrepreneur of 2020, Liang Jianzhang of Ctrip would definitely be on the list.</p><p>Here are some of Liang Jianzhang's schedules:</p><p>He traveled more than 9,000 kilometers in 6 provinces and 25 cities in one month; You need to switch between 20 scenes a day; Before the live broadcast, they need to conduct an investigation. After the live broadcast, they need review and manage the company's various affairs, working non-stop for more than ten hours a day. There wasn't even a 30-minute \"whole block of time\"; On the plane to the next live stream location, you have to take out your phone and write your own copy for the hotel live stream.</p><p>As a result of the \"working hard\" efforts, the OTA industry underwent the biggest change in 2020: Ctrip drove the industry to embark on new explorations at the fastest pace under special circumstances.</p><p>Liang Jianzhang has transformed himself into a major influencer by embodying different characters in different travel scenarios, which has also allowed Ctrip to use live streaming as a starting point to interpret the true meaning of \"opportunity amidst crisis\".</p><p><img src=\"https://static.tigerbbs.com/96d67b27582809be29ee3e466bc5e968\" tg-width=\"880\" tg-height=\"295\" referrerpolicy=\"no-referrer\"></p><p><b>Image source: Public information</b></p><p><b>/ 01 / He is a big V, and also a \"big V\"</b></p><p>According to Ctrip's prospectus, it has consistently ranked first in the national online travel industry in terms of transaction volume over the past 10 years and has led the global online travel industry for three consecutive years. Last year, due to the impact of the pandemic, the global tourism industry lost $1.3 trillion in revenue, making it \"the worst year in the history of the tourism industry,\" and Ctrip was not spared.</p><p><b>The core of a successful company is not its glory at its peak, but its resilience in times of hardship.</b></p><p>In Q1 2020, Ctrip's revenue decreased by 42.1% due to the pandemic; In Q2, all industries were preparing to resume work and production. Although scenic spots were open, no one dared to go. This was also the busiest time for Liang Jianzhang's live streams, and Ctrip's revenue fell by 63.7%; In Q3, Ctrip showed slight improvement, with the revenue decline narrowing to 47.9%. By Q4, Ctrip's revenue had reached 60% of the same period in 2019.</p><p>Entering 2021, in the first half of Q1, Ctrip's domestic hotel bookings recovered, leading the industry by approximately 15%. Ctrip's average daily order volume in March increased by 50% compared to February, and the platform's average daily new customers achieved double-digit growth month-on-month. During the recently concluded Qingming Festival holiday, Ctrip's total bookings increased by 300% year-on-year, with the growth rate of many businesses even exceeding the level of the same period in 2019. A month ago, when Ctrip released its 2020 annual report, CEO Sun Jie said that Ctrip's flight and wine bookings had fully recovered.</p><p>Although its Q1 2021 report has not yet been released, Ctrip has achieved a significant V-shaped curve through its rapid \"recovery plan,\" surpassing fellow OTA giants Booking and Expdia.</p><p><img src=\"https://static.tigerbbs.com/9085531d878714a7212ea3990b361f48\" tg-width=\"1080\" tg-height=\"841\" referrerpolicy=\"no-referrer\"></p><p><b>Data source: Financial reports from various companies</b></p><p>While Ctrip is recovering, Ctrip's shareholders...<a href=\"https://laohu8.com/S/90129\">Tongcheng-eLong</a>By also capitalizing on the lower-tier market in lower-tier cities, Ctrip has accelerated the growth of new users in lower-tier markets, further solving the congestion faced by OTA platforms in the domestic market.</p><p>According to the prospectus, in 2020, more than 40% of new transaction users on the Ctrip platform came from third-tier cities and below. In fact, Ctrip already has an advantage over other platforms in the domestic market. According to an Analysys report, in 2019, the GMV of the world's top five travel platforms accounted for 7.0% of the total market share, with Ctrip ranking first at 2.3%, 0.4 percentage points higher than the second-ranked platform. In 2019, China's top five travel platforms accounted for 21.5% of the total market share, of which Trip.com Group accounted for 13.7%.</p><p>In 2020, from Liang Jianzhang's innovative transformation into a \"live streaming influencer\" to the company's emergence as a major \"V,\" it can be seen that Ctrip still possesses the resilience rare among startups, and is still sharp in its rebound and recovery.</p><p><b>/ 02 / Reconstructing the \"People, Goods, and Field\" of Tourism</b> <b>Ctrip, you really know how to play!</b></p><p>In its prospectus for its return to Hong Kong, Ctrip also clearly stated that one of the ways to use the raised funds is to expand Ctrip's \"one-stop travel services and improve user experience\".</p><p><img src=\"https://static.tigerbbs.com/76292c319b1f44c2357026ae2939f779\" tg-width=\"690\" tg-height=\"504\" referrerpolicy=\"no-referrer\"></p><p><b>Image source: Ctrip prospectus</b></p><p>As one of the few \"one-stop\" platforms in the industry, Ctrip needs a core support to connect the various chains in travel, and that core is content.</p><p>Some say that Ctrip's content creation is difficult to do well because it lacks genes, and this story is short.</p><p>Are you saying Ctrip lacks content DNA? This may indicate a somewhat \"superficial\" understanding of Ctrip.</p><p>When it was founded in 2000, Ctrip was one of the earliest internet travel communities in China;</p><p>In 2011, Ctrip launched Lvping.com;</p><p>In 2016, the Ctrip travel guide community was launched;</p><p>In 2018, Ctrip began building a travel short video content platform, and in December, Ctrip's \"Travel Photography Channel\" was officially launched.</p><p>In 2020, Ctrip once again put its strategic planning on the agenda.</p><p><b>Besides genes, the most important thing in content creation is that \"everyone has their own expertise.\" Travel content is about how to have fun, and of course, it is created by the most skilled travel platforms.</b></p><p>Recently, Ctrip launched the \"1+3 strategy,\" using the \"Planet\" as a carrier to aggregate three major sectors: traffic, content, and products, refreshing the \"people (users) - goods (tourism products, ticketing services, etc.) - venues (scenarios)\" in the tourism industry.</p><p>In the past, the tourism industry was basically about people and goods, with almost no real-world applications. Alternatively, OTA platforms provide relatively scattered and fragmented content, failing to accurately match high traffic, thus leading to a disconnect between content and products.</p><p>In terms of \"people,\" when \"fun-loving\" travel enthusiasts flock to Ctrip's Planet Account with their own shared content, Ctrip's huge product inventory and transaction platform attributes can smoothly convert content into transactions.</p><p>In terms of \"goods,\" participants across the entire tourism chain can open a Planet account in the Ctrip community. Leveraging Ctrip's 300 million users and 200 million MAUs (monthly active users), as well as the growing number of sensitive people under 25 who \"understand fun,\" they can supply all the best-selling products for food, accommodation, transportation, travel, and shopping.</p><p>In terms of scenarios, Ctrip Live and Ctrip Community will provide scenarios for content monetization. Within the entire content scenario, Ctrip can also provide target audience profiles based on algorithms and private domain traffic management, achieving a new \"100 billion yuan small goal\" of travel advertising.</p><p>According to Fastdata data, with the recovery of China's tourism industry and the increase in advertising investment by tourism suppliers, the total size of China's tourism advertising market is expected to reach 80-100 billion yuan in 2021, and tourism advertising will become a new \"100 billion yuan track\" for the tourism industry in the future.</p><p><b>Whether the results are good or not, the data speaks for itself.</b></p><p>According to Ctrip's prospectus, when the \"1+3 strategy\" was still in its infancy last year, Ctrip launched more than 60,000 products through its online live streaming platform in 2020, and the total transaction volume of Ctrip's live streaming + flash sale channel exceeded 5 billion yuan. After the \"1+3 strategy\" is fully implemented, we have reason to believe that Ctrip can leverage its advantage of \"knowing how to play\" to let more users \"play on Ctrip\".</p><p><b>/ 03 / High-net-worth users who know how to have fun</b> <b>Deepen the moat again</b></p><p>In Ctrip's prospectus, there is another highlight that has been overlooked but is enough to reshape Ctrip's valuation: the rapid growth of high-end consumer users.</p><p><b>High-net-worth users are both a competitive barrier for Ctrip and a cornerstone driving its performance growth.</b></p><p>With the upgrading of consumption, the tourism industry is also upgrading. Compared to the \"boom\" in holiday travel, high-net-worth users prefer quality travel, which will become a new growth point for Ctrip's performance.</p><p>The domestic tourism market can be basically divided into three parts: business travel, mass leisure travel, and quality leisure travel. According to Analysys' forecast, quality leisure tourism, represented by high-star hotels and boutique private tours in China, will surpass the mass leisure tourism sector in 2024, with its market size reaching 3.8 trillion yuan by 2025.</p><p>According to Analysys data, 82.2% of people on the Ctrip platform have a moderate or above consumption level, and 77.7% are born in the 1990s and 1980s. There are many high-net-worth young people who know how to have fun.</p><p>Whether on Wall Street or the Hong Kong Stock Exchange, high average order value and high gross profit have always been favored by capital. In other words, if Ctrip can continue this momentum, the natural competitive barriers formed by the high entry threshold in the quality leisure travel market will also become a new growth point for Ctrip's performance.</p><p>To maintain our advantage in the quality leisure tourism sector, we must rely on the supply chain, since good resources are scarce.</p><p>Ctrip previously disclosed information about its supply chain in the quality leisure travel sector: from July to December 2020, the number of Ctrip private tour suppliers increased by 50%; More than 2,000 suppliers provide users with approximately 60,000 private tour products through Ctrip; It covers more than 200 tourist destinations in China; The number of private tour products increased by more than 400%.</p><p>Regarding hotels, the most critical aspect of the supply chain, as of December 31, 2019, Ctrip offered the largest number of airfare and hotel accommodation products in China. Large-scale hotel partnerships with Ctrip have created a highly competitive price advantage for Ctrip.</p><p>Among them, the number of high-star hotels that designated Ctrip Group as their general distributor increased by more than 10% quarter-on-quarter in both the second and third quarters of 2020, further expanding Ctrip's competitive advantage in the mid-to-high-end hotel market.</p><p><b>From the perspective of the hotel industry, the final conversion rate brought about by the channels remains at around 20% on average, but Ctrip's conversion rate is higher than the average. Just like a good bird chooses a good tree to perch on, high-end hotels are also willing to choose Ctrip.</b></p><p>According to Node Finance (ID: jiedian2018), Ctrip and hotels have maintained a \"mutually beneficial\" relationship during the pandemic. In order to safeguard the brand bottom line for the long-term operation of hotels, Ctrip has packaged many rich products according to the characteristics of different hotels, such as food packages and family packages, to provide differentiated products, attract customers and release the value of the hotels themselves.</p><p>Therefore, for challengers who want to break through Ctrip's dominant position among high-net-worth users, seizing more high-star hotel inventory from Ctrip requires two aspects: first, proving channel capabilities to high-star hotels; and second, continuously finding users with high spending power. This is not something that can be achieved overnight.</p><p>All of this is done by Ctrip not only to maintain its reputation on Wall Street today, but also to secure its prospects on the Hong Kong Stock Exchange tomorrow.</p><p><b>/ 04 / Returning to Hong Kong is both a journey home and a departure.</b></p><p>The world's three major OTAs, Ctrip and Booking.com,<a href=\"https://laohu8.com/S/EXPE\">Expedia</a>Although Ctrip has ranked first in global transaction volume for the past three years, its stock price has remained undervalued.</p><p>Since the P/E of the three giants may be negative in 2020, and everyone is facing similar environmental difficulties due to the pandemic, the price-to-sales ratio can be a comparison of valuations.</p><p>Ctrip's latest market capitalization is $23.3 billion, 8.3 times its 2020 revenue;</p><p>Booking's latest market capitalization is $98.7 billion, 14.5 times its 2020 revenue;</p><p>Expedia's latest market capitalization is $24.7 billion, 4.75 times its 2020 revenue, but its stock price has rebounded nearly three times from its low.</p><p><img src=\"https://static.tigerbbs.com/fa2b53c0e348a3d5540b1527511befb2\" tg-width=\"628\" tg-height=\"959\" referrerpolicy=\"no-referrer\"></p><p><b>Caption: Stock price trends of the three giants over the past year</b></p><p>Since Ctrip has not gained corresponding recognition on the US stock market, its secondary listing is a watershed moment for Ctrip to break away from its past development model and a new attempt to leverage the value of travel content and deeply root itself in the tourism industry.</p><p>Every listed company's stock price has experienced periods of fluctuations, but for Ctrip, what we should focus on is its future.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1da50c4560325761eecdc4362108a54c","relate_stocks":{"09961":"携程集团—S","TCOM":"携程网"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1159720741","content_text":"如果要评选2020年最拼的企业家,携程的梁建章肯定能入围。\n随手列出一些梁建章的日程:\n一个月跋涉6省25市9000多公里;一天要切换20个场景;直播前要考察直播后要复盘、还得管公司的大小事务每天连轴转十几个小时;连30分钟的“整块时间”都没有;在赶到下一个直播点的飞机上得掏出来手机自己写酒店直播的文案。\n“拼命三郎”的结果是,2020年,OTA行业出现了最大的变化:携程带动行业在特殊环境下以最快的速度,开始了新探索。\n梁建章在不同旅游场景里化身不同的人物把自己变成了大V,也让携程用直播这个切入点也诠释了“危中有机”的真正内涵。\n\n图片来源:公开信息\n/ 01 /是大V,也是\"大V\"\n携程的招股书显示,在过去10年中,交易额连续保持全国在线旅游行业第一,并连续3年领跑全球在线旅游行业。而去年在疫情的影响下,全球旅游业收入损失1.3万亿美元,成为“旅游业历史上最糟糕年份”,携程也未能幸免。\n成功企业内核并不是巅峰时的辉煌,而是看艰苦时的韧性。\n2020年Q1,由于疫情,携程营收下降42.1%;Q2各行各业都在做复工复产的准备,景区虽然开放了但是没人敢去。这也是梁建章直播最忙碌的时刻,携程营收跌了63.7%;Q3,携程略有起色,营收下降幅度收窄到47.9%;到了Q4,携程营收达到2019年同期的六成。\n而进入2021年,Q1的上半季度,携程的国内酒店预订恢复领先行业约15%;携程在3月份的日均订单量环比2月增长50%,平台日均新客量环比实现双位数增长;在刚刚结束的清明节假期,携程总预订量同比增长300%,多项业务的增速甚至超越2019年同期水平,在一个月前携程发布2020年年报之时,CEO孙洁表示携程的机酒预订达到全量恢复。\n虽然2021年Q1季报还未发布,但携程用迅速的“回血计划”,复苏领先于同是OTA巨头的Booking和Expdia,走出了大大的V形曲线。\n\n数据来源:各家财报\n在携程复苏的同时,携程参股的同程艺龙还抓住了低线城市的下沉市场,携程的低线市场新用户加速增长,进一步解决了OTA平台们在国内市场上的拥堵。\n招股文件显示,2020年,携程平台上超过40%的新交易用户来自三线及以下城市。其实在国内市场中,携程本来就较其他平台占有优势。根据易观报告,2019年全球前5大旅行平台的GMV在总市场份额的占比为7.0%,第一名携程占比为2.3%,较第二名高出0.4个百分点;2019年,中国前5大旅行平台在总市场份额的占比为21.5%,其中,携程集团占比为13.7%。\n2020年,从梁建章颇具创新性的变成“直播大V”到公司走出大“V”趋势可以看出,携程仍然具有初创企业少有的韧性,在反弹和复苏上宝刀未老。\n/ 02 /重构旅游的“人货场” 携程你可真会玩儿!\n在此次回港的招股书中,携程也明确表示募资的使用途径之一是拓展携程的“一站式旅行服务及改善用户体验”。\n\n图片来源:携程招股书\n作为业内为数不多的“一站式”平台,携程要把旅行中的各个的链条串起来,需要有内核在其中支撑,这个核心就是内容。\n有人说,携程做内容,因为缺乏基因所以很难做好,这个故事讲不长。\n说携程没有内容基因?这可对携程的认识有些“浅薄”。\n2000年诞生之初,携程就是中国最早的互联网旅游社区之一;\n2011年,携程推出驴评网;\n2016年,上线携程攻略社区;\n2018年,携程开始着手搭建旅行短视频内容平台,12月携程频道“旅拍频道正式上线;\n2020年,携程再次把布局内容提上日程。\n除了基因外,做内容更重要的是“术业有专攻”,旅行内容就是讲怎么玩,当然由最会玩的旅行平台来做。\n日前,携程推出了“1+3战略”,以“星球号”为载体,聚合流量、内容、商品三大板块,刷新了旅游行业中的“人(用户)-货(旅游产品、票务服务等)-场(场景)”。\n以前的旅游行业中基本上是人-货,几乎没有场景落地;或者是OTA平台提供了比较分散和碎片化的内容,无法与大流量形成精准匹配,因此导致内容和商品的脱节。\n在“人”上,当“会玩儿”的旅行达人们带着自己的分享内容涌入携程的星球号,由于携程庞大的产品库存和交易平台的属性,可以使内容顺畅地转化为交易;\n在“货”上,旅游全链路的参与者,均可在携程社区开设星球号,借助携程的3亿的用户量和2亿的MAU(每月活跃用户),还有越来越多的25岁以下“懂玩”的敏感人群,来供给吃、住、行、游、购所有爆款产品。\n在场景中,携程直播与携程社区将给予内容变现的场景,携程在整个内容场景中,还可以根据算法和私域流量管理,提供目标人群画像,实现一个新的“千亿小目标”,旅游广告投放;\n根据Fastdata数据,2021年随着中国旅游业的复苏及旅游供应商广告投入强度的增加,预计全年中国旅游广告市场规模将达到800-1000亿元,未来旅游广告将会成为旅游业新的“千亿赛道”。\n效果好不好,数据会说话。\n携程招股书显示,在去年“1+3战略“还处于雏形阶段时,2020年全年,携程通过在线直播平台推出超过60000种产品,携程直播+特卖频道实现商品交易总额超过50亿元人民币,在“1+3战略”全部落地后,我们有理由相信携程可以借着“会玩”的优势,让更多的用户“玩在携程”。\n/ 03 /会玩的高净值用户 再次加深护城河\n在携程递交的招股书中,还有一个被人忽视,但是足以重塑携程估值的亮点,那就是高消费用户快速增长。\n高净值用户既是携程的竞争壁垒,也是驱动业绩增长的基石。\n随着消费升级,旅游业也在升级,比起节假日旅游“下饺子”,高净值用户们更喜欢的品质游,将成为携程新的业绩增长点。\n国内旅游市场基本可以分为三大部分:商旅、大众休闲游及品质休闲游。根据易观预测,国内高星酒店、精品私家团为代表的品质休闲游将于2024年超过大众休闲游板块,其市场规模将于2025年达到3.8万亿元。\n易观数据显示,携程平台中等及以上消费水平人群占比为82.2%,95后-80后人群占比为77.7%,高净值且会玩的年轻人有很多。\n不论是在华尔街还是在港交所,高客单价、高毛利一直都很受资本的青睐,也就是说,如果携程可以延续这个势头,品质休闲游市场的高准入门槛所形成的天然竞争壁垒,也将成为携程新的业绩增长点。\n要维持品质休闲游领域的优势,就得倚仗供应链,毕竟好资源都是稀缺的。\n携程此前披露过关于品质休闲游领域相关供应链的情况:2020年7-12月,携程私家团供应商数量增加 50%;超过2000家供应商通过携程为用户提供约6万条私家团产品;覆盖国内200多个旅游目的地;私家团产品数量增涨400%以上。\n在供应链中最关键的酒店方面,截至2019年12月31日,携程在中国境内提供了数量最多的机票及酒店住宿产品,大规模的酒店与携程合作,为携程创造了极具市场竞争力的价格优势。\n其中,指定携程集团作为总经销的高星酒店数量在2020年第二和第三季度均环比增长超过10%,携程在中高端酒店市场的竞争优势进一步扩大。\n从酒店行业来看,渠道能带来的最终转化整体平均保持在20%左右,但携程的转化高于平均水平,就像良禽择佳木而栖一样,高端酒店也愿意选择携程。\n据节点财经(ID:jiedian2018)了解,携程与酒店在疫情期间还成为了“互相成就”的关系,为了守住酒店长远经营的品牌底线,携程根据不同酒店的特色包装出了许多丰富的产品,比如美食套餐、亲子套餐,提供差异化的产品,吸引顾客的同时也释放酒店本身的价值。\n所以,对于想突破携程在高净值用户上统治地位的挑战者来说,从携程手里抢到更多的高星酒店库存,一是要向高星酒店证明渠道能力,二是持续寻找到高消费能力的用户,并不是一蹴而就的。\n而携程做的这一切,既是为了守住今天在华尔街的口碑,也是为了赢得明天在港交所的前景。\n/ 04 /回港,是归途也是启程\n世界三大OTA头部携程、Booking、Expedia中,携程在近三年来,虽然占据全球交易额第一,但携程的股价一直处于被低估状态。\n由于2020年三巨头的市盈率或为负,而疫情大家面临的环境困难都差不多,市销率可以成为估值高低的比较。\n携程最新市值233亿美元,为2020年营收的8.3倍;\nBooking最新市值987亿美元,为2020年营收的14.5倍;\nExpedia 最新市值247亿美元,为2020年营收的4.75倍,但Expedia的股价已经从低点反弹了近3倍。\n\n图注:三巨头近一年股价走势\n既然携程在美股没有得到相应的认可,二次上市,就是携程挥别过去发展模式的分水岭,也是发挥旅行内容价值、深度扎根旅游产业的新尝试。\n任何一家上市公司的股价都曾有过“苟且”,但对于携程来说,更应该看到的是它的远方。","news_type":1,"symbols_score_info":{"TCOM":0.9,"09961":0.9}},"isVote":1,"tweetType":1,"viewCount":4632,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"following","isTTM":true}